Enter OTP
4 Years On Campus Bachelors Program
Robert Gordon UniversityThis program combines digital marketing expertise with data analytics skills, preparing graduates for a data-driven marketing environment. Students learn to integrate analytics with creative marketing strategies to drive measurable results.
Curriculum Structure
Year 1
Students gain foundational knowledge in digital marketing, business analytics, communications, and business environments. They develop technical skills including data management and visualization.
Year 2
The second year covers business analytics, programming languages such as Python, and brand management. Students also explore integrated marketing communications and digital media.
Year 3
Independent learning and decision-making are emphasized, with students completing a Digital Marketing Project or undertaking a placement or Study Abroad opportunity.
Year 4
The final year focuses on specialist digital marketing practices and strategies. Students complete a Research Project and participate in live-project work to apply practical and leadership skills.
Focus Areas
Digital marketing strategy, data analytics, consumer behavior, programming for analytics, brand management, integrated marketing communications
Learning Outcomes
Graduates can develop data-driven digital marketing strategies, analyze consumer and digital data, apply programming skills to marketing analytics, and manage brand equity.
Reputation
This program combines digital marketing skills with business analytics expertise, preparing students for careers in digital strategy, marketing analytics, and business intelligence.
Experiential Learning Highlights:
Digital Marketing Agency and Analytics Project: Work on industry-based projects applying digital marketing and analytics solutions to real-world challenges.
Professional Practice Opportunities: Placements from 6 weeks up to a full year allow students to gain hands-on experience in marketing and analytics roles.
Study Abroad Options: Optional international study provides global market insights and cultural experience.
CIM Accreditation: Accreditation by the Chartered Institute of Marketing supports professional development and industry recognition.
Prepares graduates for roles that combine marketing and data-driven decision-making, such as Digital Marketing Analyst, Marketing Data Specialist, SEO/SEM Analyst, or E-commerce Strategist. Graduates gain skills in analytics, data interpretation, and digital marketing strategy.
University services to support your employment
RGU’s Career Development Centre supports students with career coaching, internships, CV and interview preparation, and employer networking events. Analytical project work also builds a strong employability profile.
Employment stats & salary figures
University–industry partnerships
Partnerships with digital agencies, corporates, and analytics consultancies allow students to gain practical experience and work on real-world campaigns.
Long-term accreditation value
Equips graduates with both digital marketing and analytics expertise, offering a pathway to professional qualifications such as CIM and analytics certifications.
Graduation outcomes
Alumni move into digital marketing, data analytics, e-commerce, marketing consultancy, and business intelligence roles.
Further Academic Progression:
Graduates can continue with:
CBSE: 60% or above in English or English CoreTOEFL iBT: 80 Overall, Reading 18, Writing 17, Speaking 20, Listening 17American HSD: High School Graduation Diploma with GPA of 2.8 or above on a 4 scale plus one of the following: A SAT score of 1000/1600 with a minimum of 500 in each component; OR ACT (American College Test) score with 24 or higher 3 related Advanced Placements (APs) tests with grade 4 or higher TASC (Test Assessing Secondary Completion) and HiSET |(High School Equivalency Test) and GED (General Education Development Test) can be considered as equiv to High School diploma with 2.8/4 GPA Associate Degree is equivalent to HNC - advanced entry subject to School and module matchIELTS: 6.0 with 5.5 in all componentsDigital Marketing Manager – plans and executes online marketing strategiesMarketing Manager – develops and implements marketing campaignsBrand Manager – manages brand identity and positioningDigital Analyst – interprets data to optimize marketing performanceMarket Research Analyst – studies consumer behavior and market trendsSocial Media Manager – manages brand presence and campaigns on social platformsContent Marketing Manager – creates and manages digital content strategiesE-commerce Manager – oversees online sales and customer experienceAdvertising Executive – plans and executes digital and traditional ad campaignsMarketing Consultant – advises businesses on marketing strategy and data-driven decisions
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