Enter OTP
This program equips students with the skills to understand, create, and deliver marketing strategies across multiple industries. The course integrates digital marketing, branding, and consumer behavior with strong practical elements, preparing graduates to succeed in dynamic business environments.
Year 1
In the first year, students are introduced to the core principles of marketing, consumer behavior, and the business environment. They also develop academic and professional skills essential for their studies and future careers.
Year 2
The second year builds on core marketing knowledge with modules covering digital marketing, branding, and market research. Students also gain opportunities to work on live projects with industry partners, applying their learning to real-world challenges.
Year 3
In the final year, students focus on strategic marketing, international perspectives, and advanced research projects. They also undertake a dissertation or consultancy project, demonstrating their ability to apply knowledge in practice.
Focus Areas
The course emphasizes consumer behavior, branding, digital marketing, and marketing research, ensuring students develop well-rounded expertise.
Learning Outcomes
Graduates will be able to design and deliver effective marketing strategies, understand consumer insights, and apply innovative approaches to digital and traditional marketing.
Reputation
Provides students with a solid foundation in marketing strategy, consumer behavior, and brand management, with an emphasis on applying theory to industry contexts.
Experiential Learning Highlights:
Graduates develop strategic, digital, and creative marketing skills, leading to careers as Marketing Executive, Brand Manager, Campaign Planner, or Market Analyst.
University services to support your employment
Access to Sheffield Hallam Careers and Employability Service, placement opportunities, live client projects, and networking with industry professionals.
Employment stats & salary figures
University–industry partnerships
Links with employers such as Unilever, IBM, and creative agencies support placements and graduate recruitment.
Long-term accreditation value
Accredited by the Chartered Institute of Marketing (CIM) with opportunities for exemptions from professional qualifications.
Graduation outcomes
Alumni work across corporate, agency, and nonprofit sectors, often progressing into senior brand or digital roles.
Further academic progression
Options for MSc Marketing, MSc International Business Management, or an MBA.
Standard XII with an average score of 65% to 70%UCAS: UCAS points 112-120 GCSE: GCSE English language or literature at grade C or 4 Maths at grade D or 3IELTS: 6.0 with 5.5 in all componentsTOEFL iBT (including TOEFL iBT Special Home Edition): Overall: 79 Listening: 17 Speaking: 20 Reading: 18 Writing: 17IB requirements -USAC point 112-120 (example- 28-30) No information on American HSD requirements.Marketing Executive – plans and executes marketing campaignsBrand Manager – develops and maintains brand identityMarket Research Analyst – analyses data and consumer insightsDigital Marketing Specialist – manages online campaigns and platformsProduct Manager – oversees product lifecycle and positioningSales and Business Development Executive – drives growth and partnershipsAdvertising Coordinator – supports creative campaignsPublic Relations Officer – manages communications and reputationContent Marketing Executive – creates content strategiesMarketing Consultant – advises organisations on marketing strategies
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