Enter OTP
3 Years On Campus Bachelors Program
Sheffield Hallam UniversityThis program focuses on the creative and strategic aspects of marketing communications and advertising. Students gain a comprehensive understanding of brand storytelling, digital campaigns, and consumer engagement, with practical projects embedded throughout.
Year 1
Students explore the foundations of marketing, advertising principles, and communication theories. They also begin to develop creative and analytical skills necessary for campaign design.
Year 2
In the second year, the course delves deeper into campaign planning, media management, and digital storytelling. Students work with real clients to create integrated marketing communications strategies.
Year 3
The final year emphasizes strategic advertising, brand communications, and global perspectives. Students complete a major project or dissertation focused on real-world industry challenges.
Focus Areas
This program highlights advertising, branding, media management, campaign planning, and creative communications.
Learning Outcomes
Graduates will be able to design innovative communication strategies, manage advertising campaigns, and integrate traditional and digital channels effectively.
Reputation
Combines creative advertising, media, and marketing communications with core marketing knowledge to prepare graduates for roles in the creative and media industries.
Experiential Learning Highlights:
Prepares graduates for careers in advertising, PR, branding, and campaign management, with roles such as Advertising Executive, PR Officer, or Creative Strategist.
University services to support your employment
Hands-on learning through live briefs, agency collaborations, and access to the University’s enterprise hub for entrepreneurial support.
Employment stats & salary figures
High employability with starting salaries around £21,000–£27,000.
University–industry partnerships
Partnerships with PR firms, advertising agencies, and digital consultancies.
Long-term accreditation value
Recognised by industry bodies such as CIM and Institute of Practitioners in Advertising (IPA).
Graduation outcomes
Graduates move into roles in PR, creative media, digital advertising, and integrated communications.
Further academic progression
Suitable progression to MSc Marketing Communications, MSc Digital Marketing, or CIPR professional qualifications.
IB requirements -USAC point 112-120 (example- 28-30) UCAS: UCAS points 112-120 GCSE: GCSE English language or literature at grade C or 4 Maths at grade D or 3IELTS: 6.0 with 5.5 in all componentsTOEFL iBT (including TOEFL iBT Special Home Edition): Overall: 79 Listening: 17 Speaking: 20 Reading: 18 Writing: 17Standard XII with an average score of 65% to 70%No information on American HSD requirements.Advertising Account Executive – manages client advertising accountsMedia Planner – develops media strategies for campaignsCopywriter – creates engaging advertising contentPublic Relations Executive – manages media relations and brand reputationMarketing Communications Specialist – handles messaging across channelsCreative Director (entry-level path) – develops campaign conceptsBrand Communications Manager – aligns brand messages across platformsEvent Marketing Coordinator – plans promotional eventsDigital Campaign Manager – oversees online advertising campaignsContent Strategist – builds content-driven brand strategies
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