Enter OTP
4 Years On Campus Bachelors Program
Sheffield Hallam UniversityThis program begins with a foundation year designed to provide academic support and an introduction to business and marketing before students progress into the full Marketing Communications and Advertising degree. It is well suited to students who may not meet the standard entry requirements or who wish to strengthen their academic skills before moving on to more advanced studies. The full degree focuses on marketing communication strategies, brand storytelling, and advertising in both traditional and digital formats, preparing students for creative and strategic roles in the industry.
Year 1 (Foundation Year)
The foundation year introduces key concepts in business and marketing while developing academic and professional skills such as research, writing, and critical thinking. Students gain confidence in applying knowledge that will support them throughout the degree.
Year 2
In the first year of the degree, students learn the principles of marketing, advertising, and communication. They begin to explore creative strategies and the psychology behind consumer engagement.
Year 3
The second year deepens knowledge with modules in campaign planning, media management, and integrated communications. Students also take part in live projects, working with real clients to design marketing strategies.
Year 4
The final year focuses on strategic advertising, brand management, and global communications. Students complete a dissertation or applied project where they demonstrate the ability to deliver innovative solutions to industry challenges.
Focus Areas
Advertising, marketing communications, branding, campaign strategy, digital storytelling, and media management.
Learning Outcomes
Graduates will be able to design and deliver creative campaigns, manage multi-channel communications, and evaluate the effectiveness of advertising strategies in real-world contexts.
Reputation
This program includes a foundation year designed to prepare students for degree-level study, followed by specialized training in marketing communications and advertising. It emphasizes creativity, strategy, and practical industry skills.
Experiential Learning Highlights:
Foundation Year Preparation: Develop essential academic, research, and professional skills, including business literacy and digital competencies.
Live Client Projects: In later years, work with real businesses to design advertising and communication campaigns.
Work Placements: Optional internships or year-long placements to gain hands-on industry experience.
Portfolio Development: Build professional-standard portfolios demonstrating practical skills and creative projects.
Industry Engagement: Workshops, seminars, and guest lectures from marketing and advertising professionals.
Graduates are prepared for careers in advertising, PR, brand management, and integrated marketing communications. The foundation year strengthens academic skills before progressing to honours-level marketing modules, making students well-equipped for both creative and strategic roles.
University services to support your employment
Access to Sheffield Hallam’s Careers and Employability Service, live client briefs, placement opportunities, networking events, and employability workshops.
Employment stats & salary figures
University–industry partnerships
Collaboration with advertising agencies, PR firms, and creative consultancies provides practical experience and industry insight.
Long-term accreditation value
CIM-aligned curriculum supports professional recognition and provides exemptions towards CIM qualifications.
Graduation outcomes
Alumni often work as Advertising Executives, PR Officers, Brand Managers, Digital Marketing Coordinators, and Campaign Planners.
Further Academic Progression (both programmes):
Graduates may continue with:
UCAS points 64 This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies.CC at A LevelGCSE English Language at grade C or 4 or equivalent Maths at grade C or 4 or equivalentTo start an International Foundation Programme you need: good high school graduation grades, including maths a minimum IELTS of 4.5 with at least 4.0 in all skills.IB requirements not explicitly mentionedNo information on American HSD requirements.Advertising Assistant – supports campaign creation and deliveryMarketing Coordinator – manages daily campaign operationsMedia Assistant – supports media planning and buyingCopywriter (Junior) – develops promotional and advertising contentPublic Relations Assistant – supports press releases and media outreachSocial Media Coordinator – manages digital content and engagementBrand Communications Executive – supports brand messagingEvents and Promotions Assistant – helps plan promotional activitiesDigital Marketing Assistant – supports online campaignsGraduate Marketing Trainee – develops broad marketing skills for future progression
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