Enter OTP
4 Year On Campus Bachelors Program
Sheffield Hallam UniversityThis pathway begins with a foundation year designed to develop academic skills and introduce business and marketing concepts. It is aimed at students who need additional preparation before progressing to the full digital marketing degree.
Year 1 (Foundation Year)
Students focus on core academic skills, including research, communication, and critical thinking, while gaining introductory knowledge in business and marketing.
Year 2
The first year of the degree explores marketing principles, digital tools, and online consumer behavior.
Year 3
In the second year of the degree, students deepen their knowledge of digital campaigns, social media strategies, and data analytics.
Year 4
The final year emphasizes advanced digital marketing strategies and applied projects, preparing students for digital careers.
Focus Areas
Digital marketing, analytics, SEO, campaign design, and e-commerce strategies.
Learning Outcomes
Graduates will be confident in applying digital tools and strategies, analyzing data, and creating effective campaigns for diverse audiences.
Reputation
Offers an introductory foundation year covering business, communication, and study skills before progressing into the core marketing program.
Experiential Learning Highlights:
Prepares graduates for generalist marketing careers while providing additional academic support through the foundation year.
University services to support your employment
Skills development in academic writing, research, and critical thinking before moving into core marketing modules.
Employment stats & salary figures
Outcomes mirror the BA Marketing route with strong employability.
University–industry partnerships
Same industry placement and networking opportunities as BA Marketing.
Long-term accreditation value
Accredited by CIM, ensuring recognition across sectors.
Graduation outcomes
Alumni progress into careers in generalist marketing, brand management, and digital strategy.
Further academic progression
MSc Marketing or postgraduate business programmes.
UCAS points 64 This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies.CC at A LevelGCSE English Language at grade C or 4 or equivalent Maths at grade C or 4 or equivalentIELTS: 6.0 with 5.5 in all componentsTOEFL iBT (including TOEFL iBT Special Home Edition): Overall: 79 Listening: 17 Speaking: 20 Reading: 18 Writing: 17IB requirements not explicitly mentionedNo information on American HSD requirements.To start an International Foundation Programme you need: good high school graduation grades, including maths a minimum IELTS of 4.5 with at least 4.0 in all skills.Digital Marketing Manager – develops online marketing strategiesSEO/SEM Specialist – optimises online visibilitySocial Media Manager – runs social platforms and content strategiesEmail Marketing Specialist – designs customer retention campaignsData Analytics Executive – interprets digital campaign performanceContent Marketing Specialist – creates engaging digital contentE-commerce Marketing Manager – grows online salesPPC (Pay-Per-Click) Specialist – manages paid ad campaignsDigital Campaign Strategist – designs and delivers online campaignsInfluencer Marketing Coordinator – manages influencer partnerships
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