Enter OTP
3 Years On Campus Bachelors Program
Sheffield Hallam UniversityThis interdisciplinary program combines marketing knowledge with psychology to explore consumer behavior and decision-making. It is designed for students interested in understanding how psychological principles influence marketing strategies and consumer responses.
Year 1
The first year introduces marketing principles, consumer behavior, and core psychology concepts. Students gain foundational knowledge of both disciplines.
Year 2
In the second year, modules explore psychological approaches to consumer decision-making, brand perception, and research methods. Students apply psychological theories to marketing contexts.
Year 3
The final year focuses on advanced consumer psychology, strategic marketing, and applied research. Students complete a dissertation or applied project linking marketing and psychology.
Focus Areas
The program integrates consumer behavior, psychological research methods, branding, and digital marketing.
Learning Outcomes
Graduates will be able to apply psychological theories to marketing, analyze consumer behavior, and design effective campaigns informed by human psychology.
Reputation
Blends marketing knowledge with psychological insights to understand consumer behavior and decision-making.
Experiential Learning Highlights:
Graduates combine marketing expertise with consumer psychology, leading to careers in Consumer Insight, Behavioural Marketing, UX Research, and Brand Strategy.
University services to support your employment
Support includes placement years, research projects, and employability mentoring.
Employment stats & salary figures
Graduate salaries average £22,000–£30,000 depending on sector.
University–industry partnerships
Strong ties with consumer research agencies, retail firms, and digital organisations.
Long-term accreditation value
Provides CIM accreditation and prepares for careers blending marketing practice with applied psychology.
Graduation outcomes
Many graduates enter consumer behaviour research, brand development, or UX marketing roles.
Further academic progression
Options include MSc Consumer Psychology, MSc Marketing, or postgraduate research in behavioural sciences.
Standard XII with an average score of 65% to 70%UCAS: UCAS points 112-120 GCSE: GCSE English language or literature at grade C or 4 Maths at grade D or 3IELTS: 6.0 with 5.5 in all componentsTOEFL iBT (including TOEFL iBT Special Home Edition): Overall: 79 Listening: 17 Speaking: 20 Reading: 18 Writing: 17IB requirements -USAC point 112-120 (example- 28-30) No information on American HSD requirements.Consumer Behaviour Analyst – studies psychological drivers of buying behaviourMarket Researcher – applies psychology to market insightsBrand Strategist – develops brand positioning based on consumer psychologyAdvertising Strategist – applies psychology to campaign effectivenessUser Experience (UX) Researcher – evaluates digital consumer interactionsPublic Relations Officer – manages image and influenceSales and Negotiation Specialist – applies psychology to persuasionCustomer Insights Manager – interprets psychological and behavioural dataMarketing Consultant – integrates psychology into campaignsBehavioural Economics Specialist – advises on consumer decision-making
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