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4 Year On Campus Bachelors Program
Sheffield Hallam UniversityThis course combines the disciplines of marketing and psychology, starting with a foundation year for students who require additional preparation. The program explores how psychological theories can be applied to marketing, offering insight into consumer behavior, decision-making, and brand engagement. The foundation year builds a strong base in academic and business skills, enabling students to transition confidently into the full degree.
Year 1 (Foundation Year)
The foundation year develops academic skills in research, analysis, and communication while introducing the basics of business and marketing. Students gain the necessary preparation to engage with both marketing and psychology modules in the main degree.
Year 2
The first year of the degree introduces marketing principles, consumer psychology, and the fundamentals of business behavior. Students begin to understand the psychological influences on decision-making and marketing practice.
Year 3
The second year explores advanced consumer behavior, psychological research methods, and applied marketing practices. Students also engage in projects that apply psychology to marketing challenges such as brand perception and customer engagement.
Year 4
The final year emphasizes strategic marketing, consumer insight, and applied research. Students complete a dissertation or consultancy project, linking psychological theories directly to marketing strategies.
Focus Areas
Consumer psychology, branding, research methods, decision-making, consumer insights, and digital marketing applications.
Learning Outcomes
Graduates will understand how psychological concepts influence consumer behavior, enabling them to design marketing strategies grounded in data and human insights. They will be skilled at applying psychological approaches to real-world marketing challenges.
Reputation
Combining marketing theory with psychological insights, this program prepares students to understand consumer behavior and apply it to marketing strategies, starting with a foundation year to build academic and professional skills.
Experiential Learning Highlights:
Foundation Year Skills: Introduction to business concepts, academic study skills, and digital literacy to support degree progression.
Applied Research Projects: Later years include projects linking psychological theory with marketing practice.
Work Placements: Opportunities to undertake placements or internships in marketing, consumer insights, or research roles.
Industry Collaboration: Access to guest lectures and workshops from marketing psychologists and consumer behavior specialists.
Real-World Application: Apply psychological insights to marketing campaigns, branding, and communications projects.
Graduates combine marketing expertise with consumer psychology, leading to careers in consumer insight, brand strategy, market research, and digital marketing analytics. The foundation year ensures a strong base in academic and professional skills.
University services to support your employment
Sheffield Hallam offers career mentoring, placement opportunities, workshops, and employability guidance through its Careers and Employability Service.
Employment stats & salary figures
University–industry partnerships
Partnerships with consumer research agencies, retail businesses, and marketing consultancies provide live projects and placements.
Long-term accreditation value
CIM-accredited modules prepare students for professional marketing certification and career progression.
Graduation outcomes
Alumni move into consumer insight roles, brand development, UX marketing, and analytics positions across a variety of industries.
Further Academic Progression:
Graduates may continue with:
UCAS points 64 This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies.CC at A LevelGCSE English Language at grade C or 4 or equivalent Maths at grade C or 4 or equivalentTo start an International Foundation Programme you need: good high school graduation grades, including maths a minimum IELTS of 4.5 with at least 4.0 in all skills.TOEFL iBT (including TOEFL iBT Special Home Edition): Overall: 79 Listening: 17 Speaking: 20 Reading: 18 Writing: 17IB requirements not explicitly mentionedNo information on American HSD requirements.Market Research Assistant – gathers and analyses consumer dataConsumer Insights Executive – applies psychology to customer behaviourMarketing Assistant – supports campaigns with behavioural insightsAdvertising Assistant – helps design campaigns using psychological principlesUser Experience (UX) Assistant – supports research on customer interactionsSales Support Executive – applies persuasion and behavioural skillsCustomer Service Analyst – reviews consumer feedback and behaviourPublic Relations Assistant – supports reputation management strategiesContent Marketing Coordinator – develops messages aligned with consumer psychologyGraduate Trainee in Marketing & Behavioural Insights – entry role for further progression
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