Enter OTP
This three-year degree from Swansea Business School combines core business management with specialist training in marketing. You’ll build expertise in consumer behaviour, digital marketing, marketing research and brand strategy—backed by robust understanding of economics, analytics, organisational behaviour and strategy. The course is delivered at Swansea’s modern Bay Campus and is backed by teaching that blends academic insight with real-world relevance.
Curriculum structure
Year 1
You begin with foundational modules that cover marketing principles, managing people, operations, the global business environment, and essential business skills. This year establishes a strong base in marketing, management, accounting, and organisational dynamics.
Year 2
You delve deeper into specialist marketing modules such as digital marketing, marketing research, international marketing, integrated marketing communications and business analytics. You can also choose electives in areas like change management, law or entrepreneurship.
Year 3
The final year focuses on advanced topics including strategic marketing planning, sustainability marketing, digital marketing management, and strategic sales management. You’ll also complete either a dissertation or group consultancy project to demonstrate your research and strategic application skills.
Focus areas:
Consumer behaviour, digital marketing, brand development, marketing research, marketing analytics, marketing communications, international marketing and strategic management.
Learning outcomes:
You’ll graduate with strong strategic thinking, analytical ability, creative marketing skills, and practical experience—able to craft and implement marketing campaigns grounded in consumer insight and business acumen.
Professional alignment (accreditation):
Accredited by professional bodies including the Chartered Institute of Marketing (CIM), Chartered Management Institute (CMI) and Chartered Institute of Management Accountants (CIMA), with exemptions available toward CIM marketing qualifications.
Reputation (Employability & Rankings):
This three‑year degree, delivered at the modern Bay Campus, is offered by Swansea Business School and combines core business and management studies with a dedicated marketing specialism. It is accredited by professional bodies including the Chartered Institute of Marketing (CIM), Chartered Management Institute (CMI), and Chartered Institute of Management Accountants (CIMA), giving your degree added recognition and exemptions.
Key Features:
Live marketing projects & business briefs: Real client-based work including group marketing challenges and a substantial final-year consultancy-style project.
Year abroad or year in industry options: Choose to spend Year 3 overseas or complete a year-long industry placement.
Training with digital and analytical tools: Gain skills in Excel, CRM platforms, Google Analytics, SPSS, and digital marketing analytics. A dedicated video and digital content suite supports modern, tech-driven marketing projects.
Professional accreditation and exemptions: May receive exemptions from professional certification modules, helping fast-track your career readiness.
Guest lectures and employer-led masterclasses: Learn from industry practitioners and build professional networks.
Final-year project: Complete a substantial marketing or business management project—either solo or group-based—linked to real issues and collaboration with industry partners.
Strong careers & employability support: Dedicated placement office, CV workshops, interview coaching, and mentorship. Approximately 96% of graduates are in employment or further study within 15 months.
Outstanding student experience and teaching quality: Student satisfaction scores for assessment, feedback, learning resources, and academic support consistently exceed 80%.
State-of-the-art campus environment: The School of Management on the Bay Campus features modern lecture halls, digital labs, collaborative spaces, and the Fujitsu Innovation Hub.
Graduates often take on roles such as marketing manager, brand strategist, business development consultant, or management consultant. With a marketing specialization, you're well-positioned to join leading firms like Shell UK, Marks & Spencer, Bloomberg, or Tata with strong confidence in your value as a candidate.
Further Academic Progression
This programme prepares you well for postgraduate study in areas like international marketing, marketing analytics, brand leadership, or consumer behaviour research. The professional and academic recognition—combined with strong employability support—also provides pathways to professional marketing qualifications or competitive MSc programmes.
A-Levels: General Studies not consideredGCSE: Minimum grade C (4) in English and MathAP: Complete x3 AP exams, with an overall score of 4, 3, 3. A-Levels: Business, Economics, Maths, Accounting/Finance NOT requiredCBSE: We require 70% in 12th across all boardsThis program is available with year abroad or year in industry.We will accept one Honours/College level class, with grade B or above, in place of one SAT/ACT/AP subject test. - We will increase this to two classes (with overall GPA of 2.6/4, or C grade average) in place of two tests where an applicant has had difficulty in accessing standardised tests.Marketing Manager – plans and delivers marketing strategiesBrand Manager – builds and manages brand identityProduct Manager – oversees product development and promotionMarket Research Analyst – analyzes market trends and consumer dataAdvertising Executive – creates and manages advertising campaignsSales Manager – leads sales operations and teamsMarketing Consultant – advises businesses on marketing strategyBusiness Development Manager – drives business growth and opportunitiesPublic Relations Officer – manages brand reputation and media relationsContent Marketing Manager – develops engaging marketing content
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