BSc Hons Business Management (Marketing) With a Year Abroad

This four-year degree enables you to strengthen your business and marketing expertise through global exposure. You'll spend Year 3 studying abroad at one of Swansea's international partner institutions, while spending Years 1–2 and 4 on campus at the Bay Campus.

So here’s what experiential learning looks like in this programme:

• Full-year Study Abroad (Year 3): Spend an academic year at a partner university overseas—destinations may include North America, Europe, or East/South East Asia. You study abroad on reduced tuition fees and benefit from financial support available through the university’s Go Global team.

• Live marketing & business briefs: Throughout all years you take part in real-world marketing campaigns, consumer research tasks, and business simulations that develop strategic thinking, teamwork, and presentation skills.

• Industry-standard digital tools training: Gain hands-on experience with platforms like Excel, CRM systems, Google Analytics, SPSS, and access to a video and digital content suite for modern marketing projects.

• Final-year project linked to real companies: In Year 4, you complete a substantial marketing or business management project—often consultancy-style—working with real businesses on live issues.

• Guest lectures, masterclasses & employability modules: Engage with industry practitioners via guest sessions and career-focused modules embedded throughout the degree. The curriculum includes guided social responsibility projects and enterprise experiences.

• Professional accreditation: Specialism in marketing is accredited by the Chartered Institute of Marketing (CIM), while the overall degree also holds accreditation from CMI and CIMA.

• Strong graduate outcomes: The course boasts graduate employment rates of approximately 96% within 15 months of graduating. Many alumni join high-profile employers such as Shell, Marks & Spencer, Bloomberg, or Tata.

• World-class campus facilities: Study at Swansea’s modern Bay Campus—home to the School of Management’s cutting-edge video and digital labs, collaborative spaces, and enterprise innovation hub.

Graduates typically move into roles such as marketing manager, brand strategist, business development consultant, or management consultant. The year abroad enhances cultural awareness and global business understanding, making graduates highly attractive to international employers. Starting salaries generally begin around £24,000, increasing as experience grows.

• University Services to Support Employment
  Swansea’s Employability Academy and the School of Management careers team provide support including CV and interview workshops, employer networking, mentoring, and dedicated assistance for placement and study abroad students. Support continues up to five years post-graduation.

• Employment Statistics & Salary Figures
  Approximately 96–99% of Business & Management graduates are employed, studying further, or productively engaged within 15 months. Salary progression starts near £24,000 and typically increases to £25,500–£26,500 by five years after graduation.

• University–Industry Partnerships
  Students benefit from live business briefs, consultancy projects, and international work placements. Graduates have joined firms including Shell UK, Marks & Spencer, Bloomberg, Tata, Ogilvy, and IBM.

• Long-term Accreditation Value
  The programme holds CIM accreditation, providing exemptions toward professional marketing qualifications. Swansea’s School of Management also carries AACSB accreditation, enhancing the global value of your degree.

• Graduation Outcomes
  You’ll develop skills in consumer behaviour, marketing analytics, digital strategy, and global business perspectives, enriched by your international experience. This prepares you well for a variety of skilled marketing and management roles worldwide.

Further Academic Progression:
This degree supports progression to postgraduate study in areas such as international marketing, brand management, digital marketing analytics, or consumer behaviour. The CIM accreditation and international experience offer strong foundations for professional marketing certifications or competitive MSc programmes.