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4 Years On Campus Bachelors Program
Swansea UniversityThis four-year degree from Swansea Business School integrates core business management principles with specialized marketing expertise and a year-long industry placement. The program is designed to provide students with practical experience, enhancing employability and providing insights into real-world business operations. The curriculum covers various aspects of business and marketing, preparing graduates for dynamic roles in the global marketplace.
Curriculum Structure
Year 1
Students begin with foundational modules in business and marketing, including subjects such as Introduction to Marketing, Managing People, Operations Management, and Accounting for Managers. This year establishes a solid base in business principles and marketing strategies.
Year 2
The second year delves deeper into specialized marketing topics, including Consumer Behaviour, Digital Marketing, Marketing Research, and Integrated Marketing Communications. Students also have the opportunity to choose elective modules that align with their career interests.
Year 3 (Year in Industry)
In the third year, students undertake a year-long industry placement, gaining hands-on experience in a professional setting. This placement allows students to apply theoretical knowledge in real-world scenarios, develop practical skills, and build professional networks.
Year 4
The final year focuses on advanced marketing and business management topics, such as Strategic Marketing, Brand Management, and International Marketing. Students also complete a dissertation or project, demonstrating their ability to conduct independent research and analysis.
Focus Areas:
Consumer behaviour, digital marketing, brand development, marketing research, marketing analytics, marketing communications, international marketing, and strategic management.
Learning Outcomes:
Graduates will be equipped to critically evaluate consumer and organizational behaviour, develop and implement effective marketing strategies, apply marketing research techniques, and communicate marketing ideas clearly and persuasively.
Professional Alignment (Accreditation):
The program is accredited by the Chartered Institute of Marketing (CIM), Chartered Management Institute (CMI), and Chartered Institute of Management Accountants (CIMA), offering exemptions from professional qualifications and aligning with industry standards.
Reputation (Employability & Rankings):
This four-year program allows you to integrate a full year of industry placement, typically between Years 2 and 3, to develop practical skills and deepen your understanding of marketing in real business environments while spending the other years on campus at Swansea’s Bay Campus.
So here’s what experiential learning looks like in this programme:
Year-long Industry Placement: Work full-time in a professional role with host companies across various sectors, gaining hands-on marketing and business experience that boosts employability.
Real-world marketing projects and consultancy: Engage in live briefs and consultancy-style projects throughout your academic years to apply theory in practice and develop problem-solving and communication skills.
Training with industry-standard digital tools: Build proficiency in Excel, CRM systems, Google Analytics, SPSS, and other digital marketing platforms with access to dedicated labs and digital content suites.
Final-year project with business focus: Complete a substantial independent or group project related to marketing or management, often in partnership with industry stakeholders.
Guest lectures and employability workshops: Benefit from regular sessions with industry professionals and career development activities embedded throughout the course.
Professional accreditation: The marketing specialism is accredited by the Chartered Institute of Marketing (CIM), alongside overall accreditation from CMI and CIMA.
Strong graduate employment rates: Approximately 96% of graduates find employment or pursue further study within 15 months, supported by Swansea’s active careers service.
Modern campus facilities: Study at the Bay Campus with access to innovative learning spaces, digital labs, and the enterprise innovation hub.
Graduates commonly progress into roles such as marketing manager, brand strategist, business development consultant, or management consultant. The year in industry offers valuable professional experience, increasing employability and often leading to graduate job offers. Starting salaries usually begin around £24,000, with increases as experience develops.
University Services to Support Employment
Swansea’s Employability Academy and School of Management careers team provide tailored support, including CV preparation, interview coaching, employer networking, mentoring, and assistance securing industry placements. Support continues well beyond graduation.
Employment Statistics & Salary Figures
Approximately 96–99% of Business & Management graduates are employed, in further study, or engaged productively within 15 months. Median starting salaries are around £24,000, rising to between £25,500 and £26,500 within five years.
University–Industry Partnerships
Students gain real-world experience through industry placements with companies such as Shell UK, Marks & Spencer, Bloomberg, Tata, Ogilvy, and IBM. These partnerships enhance networking and career opportunities.
Long-term Accreditation Value
The programme holds CIM accreditation, offering exemptions towards professional marketing qualifications. The School of Management is AACSB accredited, ensuring global recognition of your degree.
Graduation Outcomes
Graduates develop expertise in consumer behaviour, marketing analytics, digital strategy, and business management, complemented by hands-on industry experience, positioning them for a range of skilled marketing roles.
Further Academic Progression:
This degree provides a strong foundation for postgraduate study in fields such as strategic marketing, brand management, digital marketing analytics, or consumer behaviour research. CIM accreditation and practical experience support further professional qualifications or advanced MSc programmes.
A-Levels: General Studies not consideredGCSE: Minimum grade C (4) in English and MathSAT: 570 in Mathematics and 610 in Reading & Writing. AP: Complete x3 AP exams, with an overall score of 4, 3, 3. A-Levels: Business, Economics, Maths, Accounting/Finance NOT requiredFees for full time Undergraduate International students will increase by 3% for each subsequent year of study.This course offers you the opportunity to spend a Year In Industry, in the UK or overseas, giving valuable workplace experience.Marketing Manager – leads marketing projects and campaignsBrand Manager – develops and maintains brand imageProduct Manager – oversees product marketing and launchesMarket Research Analyst – analyzes consumer and market dataSales Manager – manages sales teams and client relationsAdvertising Executive – creates and executes advertising campaignsMarketing Consultant – provides strategic marketing adviceBusiness Development Manager – drives growth and partnershipsPublic Relations Officer – manages corporate communications and reputationOperations Manager – improves business processes and efficiency
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