1. Swansea University
  2. Program
  3. Bachelors
  4. BSc Hons Marketing

BSc Hons Marketing

3 Years On Campus Bachelors Program

Swansea University

Program Overview

This three-year BSc Marketing degree at Swansea University develops your understanding of marketing principles and contemporary digital techniques. You’ll learn how to create impactful campaigns and analyse consumer behaviour, preparing you for a broad range of marketing careers.

Curriculum structure

Year 1
You’ll study core business and marketing fundamentals, including modules on Marketing Principles, Introduction to Business, Consumer Behaviour, and Digital Skills. These provide a strong foundation for further marketing studies.

Year 2
This year focuses on specialist marketing topics such as Marketing Research, Brand Management, Digital Marketing, and International Marketing. You’ll build practical skills and analytical techniques needed for effective marketing.

Year 3
Your final year covers advanced modules including Strategic Marketing, Marketing Communications, and a Marketing Dissertation or Project. This allows you to apply your knowledge in a real-world context and develop strategic marketing expertise.

Focus areas:
Consumer behaviour, brand management, digital marketing, marketing research, strategic marketing, marketing communications.

Learning outcomes:
Graduates will be able to design and implement marketing strategies, analyse consumer data, manage brand development, and communicate marketing concepts effectively.

Professional alignment (accreditation):
The program is accredited by the Chartered Institute of Marketing (CIM), providing students with exemptions from CIM professional qualifications.

Reputation (Employability & Rankings):

  • Swansea University ranks within the top 40 UK universities for Business & Management.
  • The Business School is recognized for strong research and teaching quality, with 82% overall student satisfaction.
  • Graduates have high employment rates, often joining major companies such as Shell UK, Marks & Spencer, Bloomberg, and Tata.

Experiential Learning (Research, Projects, Internships etc.)

This three-year degree, delivered at Swansea’s Bay Campus, provides you with a comprehensive understanding of marketing theory alongside extensive hands-on experience to prepare you for a dynamic marketing career.

So here’s what experiential learning looks like in this programme:

  • Live marketing projects and campaigns: Engage with real businesses through client briefs and collaborative group projects that enhance your problem-solving, teamwork, and presentation skills.
  • Digital marketing tools training: Gain practical experience using Excel, CRM platforms, Google Analytics, SPSS, and other industry-standard software within dedicated computer labs and digital content suites.
  • Final-year research project: Complete an in-depth marketing research or consultancy project, often working with external organisations to address real marketing challenges.
  • Guest lectures and workshops: Learn from marketing professionals and industry experts through masterclasses, networking events, and career-focused sessions.
  • Professional accreditation: The course is accredited by the Chartered Institute of Marketing (CIM), allowing you to progress towards professional qualifications.
  • Access to Swansea’s Business School facilities: Benefit from modern lecture theatres, collaborative learning spaces, and specialist marketing resources on the Bay Campus.
  • Career support and employability services: Swansea’s dedicated career services provide workshops, mock interviews, CV advice, and employer networking to boost your job prospects.

Progression & Future Opportunities

Graduates commonly pursue roles such as marketing executive, digital marketing specialist, brand manager, or market research analyst. With strong industry links and professional accreditation, graduates are well-equipped for competitive roles in diverse marketing sectors. Typical starting salaries are around £24,000, rising with experience.

  • University Services to Support Employment
    Swansea’s Employability Academy and the School of Management careers team provide CV and interview workshops, employer networking, mentoring, and support securing placements and internships. Assistance continues for up to five years after graduation.

  • Employment Statistics & Salary Figures
    Approximately 96–99% of Business & Management graduates are employed or in further study within 15 months. Median starting salary is about £24,000, increasing to £25,500–£26,500 by five years post-graduation.

  • University–Industry Partnerships
    Students benefit from collaborations and live briefs with companies like Shell UK, Marks & Spencer, Bloomberg, Tata, Ogilvy, and IBM, enhancing practical skills and employability.

  • Long-term Accreditation Value
    The Marketing programme is CIM accredited, providing exemptions towards professional marketing qualifications. The School of Management holds AACSB accreditation, reinforcing the degree’s global reputation.

  • Graduation Outcomes
    Graduates gain expertise in consumer behaviour, digital marketing, analytics, and strategic marketing, supported by practical experience and mentoring, preparing them for diverse marketing careers.

Further Academic Progression:
This programme supports progression to postgraduate study in digital marketing, brand management, marketing analytics, or consumer behaviour research. CIM accreditation and Swansea’s reputation strengthen prospects for professional qualifications or MSc programmes.

Program Key Stats

£19,600 (Annual cost)
£ 29
Sept Intake : 14th Jan


Eligibility Criteria

ABB - BBB
2.6
32
70

1300
31
6.0

Additional Information & Requirements

Career Options

  • Marketing Manager – plans and executes marketing campaigns
  • Brand Manager – shapes and sustains brand identity
  • Digital Marketing Specialist – manages online marketing channels
  • Market Research Analyst – interprets consumer behavior and market data
  • Product Manager – oversees product development and marketing
  • Advertising Executive – creates and runs promotional campaigns
  • Sales Manager – leads sales teams and client relationships
  • Public Relations Officer – manages media relations and corporate image
  • Content Marketing Manager – produces marketing materials to engage customers
  • Marketing Consultant – advises businesses on marketing strategies

Book Free Session with Our Admission Experts

Admission Experts

Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.