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3 Years On Campus Bachelors Program
The University of NorthamptonThe BA (Hons) Advertising & Digital Marketing at the University of Northampton equips students with the strategic, technical, and analytical skills needed to thrive in the fast-moving world of advertising and digital marketing. The program combines creative thinking with practical application, preparing graduates for careers in various sectors of the marketing industry.
Curriculum Structure
Year 1
Students begin with foundational modules such as Foundations of Marketing, Introduction to Marketing Communications, and Foundations of Advertising Media. These courses provide a solid understanding of marketing principles, communication strategies, and the role of advertising in the digital age.
Year 2
The second year delves deeper into topics like Consumer Behaviour, Digital Marketing, and Advertising Strategy. Students learn to analyze consumer needs, develop digital marketing campaigns, and understand the strategic role of advertising in business success.
Year 3
In the final year, students focus on advanced subjects such as Integrated Marketing Communications, Brand Management, and Digital Advertising Analytics. The curriculum emphasizes strategic thinking, creative problem-solving, and data-driven decision-making. Students also have the opportunity to undertake a dissertation or a practical project, allowing them to apply their knowledge in real-world scenarios.
Focus Areas
Strategic marketing, digital advertising, consumer behavior analysis, brand management, and integrated marketing communications.
Learning Outcomes
Graduates will be able to develop and implement effective advertising strategies, analyze consumer behavior, manage digital marketing campaigns, and apply data analytics to optimize marketing performance.
Professional Alignment (Accreditation)
The program is designed to align with industry standards and prepares students for professional certifications in advertising and digital marketing.
Reputation
The BA (Hons) Advertising & Digital Marketing degree at The University of Northampton offers a dynamic blend of academic theory and practical application, preparing students for successful careers in advertising and digital marketing. With a strong emphasis on real-world experience, the program ensures that graduates are equipped with the skills and knowledge necessary to excel in the industry.
Experiential Learning Highlights:
Graduates from this program are well-prepared for roles such as Digital Marketing Executive, Social Media Manager, Advertising Account Executive, or Content Strategist. The course combines creative advertising skills with digital marketing expertise, enabling graduates to thrive in the fast-paced media and marketing industries:
University services to support your employment
Northampton’s Careers and Employability Service offers one-to-one career guidance, CV and portfolio support, interview coaching, employer networking events, and placement opportunities to build practical experience.
Employment stats & salary figures
University–industry partnerships
The program works closely with companies such as Google, BBC, and local marketing agencies, providing live projects, internships, and industry insights that enhance employability.
Long-term accreditation value
The degree equips graduates with a combination of creative, strategic, and technical skills highly valued by employers, giving them long-term career flexibility and advancement opportunities.
Graduation outcomes
Many graduates move directly into skilled roles in advertising, digital marketing, content creation, and brand management, with strong prospects for career growth.
Further Academic Progression:
Graduates may pursue postgraduate study such as MSc Digital Marketing, MSc Marketing Communications, or an MBA. Professional short courses and certifications in digital marketing, social media strategy, or advertising analytics can also enhance career prospects.
IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bandsTOEFL: 70 overall (minimum score: Listening – 17, Reading – 18, Writing – 17, Speaking- 20)This course is also available with an optional work placement year between years 2 and 3.The fees to be paid during the placement year £1,200.Standard 12 OR Diploma from Polytechnic College awarded by State Board of Technical Education. Minimum grade required - CGPA 60%Digital Marketing Manager – plans and executes online marketing strategiesAdvertising Executive – develops and manages advertising campaignsSocial Media Manager – oversees brand presence across social media platformsContent Marketing Specialist – creates engaging digital content for campaignsSEO/SEM Specialist – optimises websites and campaigns for search enginesBrand Manager – maintains brand consistency across digital and offline channelsEmail Marketing Specialist – designs and manages targeted email campaignsMedia Planner – selects and negotiates advertising space for campaignsMarketing Analyst – interprets data to improve advertising effectivenessCreative Director – leads the creative development of advertising projects
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