BA (Hons) in Advertising & Digital Marketing

3 Years On Campus Bachelors Program

The University of Northampton

Program Overview

Entering the marketing communications industry at this time can be very thrilling due to the growing complexity and diversity of media landscape, and advertisers are constantly developing new campaigns. This Advertising and Digital Marketing Degree program offers a great opportunity for you to work on various digital and traditional media platforms while creating actual campaigns. Towards the end of the program, you will have the chance to pitch to top global agency clients, which will give you practical experience and prepare you for work in advertising and digital marketing roles.

This Advertising and Digital Marketing Degree is ideal for those who are interested in creativity, technology, and business. Recent graduates of this program have secured positions at renowned companies like Google, Disney, YouTube, The Financial Times, MediaCom, Next, Superdrug, Sainsburys, Publicis, Bauer Media, and WPP.

Program Key Stats

£14,750 (annual)

Jan Intake : 1st OctSept Intake : 25th Feb


Eligibility Criteria

BCC
2.5
27
60

NA
6.0
110

Additional Information & Requirements

Career Options

  • A marketing degree can open up a wide range of career opportunities across various industries
  • including advertising
  • public relations
  • market research
  • brand management
  • digital marketing
  • and social media management
  • Here are some potential job opportunities for a marketing graduate: Marketing Coordinator: This entry-level position involves assisting with the development and implementation of marketing campaigns
  • conducting market research
  • analyzing data
  • and coordinating with various teams
  • Brand Manager: In this role
  • you would be responsible for developing and executing strategies to enhance a company's brand identity
  • managing product portfolios
  • and collaborating with marketing
  • design
  • and sales teams
  • Digital Marketing Specialist: As a digital marketing specialist
  • you would focus on developing and implementing digital marketing campaigns across various platforms
  • including social media
  • email
  • and website marketing
  • Public Relations Specialist: PR specialists are responsible for building and maintaining relationships with the media
  • creating and distributing press releases
  • organizing events
  • and managing crisis communications
  • Market Research Analyst: In this role
  • you would be responsible for conducting market research and analyzing data to help companies understand consumer behavior and preferences
  • and to inform marketing strategies
  • Advertising Account Executive: As an account executive
  • you would work with clients to develop and execute advertising campaigns
  • manage budgets
  • and collaborate with creative teams
  • Overall
  • a marketing degree can open up a variety of exciting career opportunities with ample room for growth and advancement

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