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3 Years On Campus Bachelors Program
The University of NorthamptonThe BA (Hons) Fashion Marketing & Promotion at the University of Northampton builds a dynamic foundation in both fashion marketing and promotion, blending creative expression with strategic communication. In your first year, you'll explore the essentials of both pathways, then specialize in your area of interest during the second and third years—ideal for students passionate about careers in branding, PR, fashion events, styling, merchandising, and digital promotion.
Curriculum Structure
Year 1
You’ll begin with essential creative and marketing modules like Foundations of Marketing, Photography for Fashion, Styling and Digital Fashion, Design Communication, and Brand Stories and Consumer Behaviour. These modules equip you with both creative skills (like fashion photography and styling) and a foundational understanding of branding and consumer psychology.
Year 2
In your second year, you dive deeper into fashion business through modules such as Fashion Event, Fashion Marketing & Promotion in Practice, Brand Management, Public Relations Management and Practice, Drivers of Innovation in Fashion, and Fashion Buying, Merchandising and Visual Merchandising. These courses emphasize real-world industry engagement, innovation, and operational know-how in fashion promotion.
Year 3
Your final year caps off with creative-led, strategic modules like Design Context Communication, Creative Fashion Futures, Campaign Planning, Content Creation for Marketing, Entrepreneurial Skills and Freelancing, Marketing: Concept to Campaign, and Research Project. These provide an opportunity to synthesize your knowledge into capstone projects that bridge creativity with strategy.
Focus Areas
Creative fashion branding, consumer behavior, photographic and design communication, PR strategy, event-driven marketing, and campaign execution.
Learning Outcomes
You’ll be able to apply creative and visual storytelling techniques in fashion contexts, conceptualize and execute promotional campaigns, understand consumer-driven brand management, and translate creative ideas into impactful marketing strategies.
Professional Alignment (Accreditation)
This course emphasizes real-world readiness through industry practice—internships, client-based projects, and live promotions are core to the learning experience, ensuring professional alignment and career preparedness.
Reputation
This degree combines creative fashion promotion with strategic marketing insight, giving you a hands-on introduction to branding, PR, live events, and digital communications across the fashion industry.
Experiential Learning Highlights:
Early Immersive Exposure
In your first year, students have participated in high-energy real-world settings—such as working as backstage dressers at London’s African Fashion Week—gaining firsthand experience in a fast-paced fashion production environment.
Specialized Pathways by Year Two
After a foundational first year in both marketing and promotion, students choose a specialist route—such as fashion marketing or fashion promotion—from Year Two onward, allowing them to tailor their path to their strengths and interests.
Optional Placement Year
A one-year paid placement (typically between Years Two and Three) helps students put learning into practice and gain valuable industry experience—whether in the UK or abroad.
Professional Alignment & Career Support
The program is mapped to the Chartered Institute of Marketing’s Professional Employability Criteria, ensuring your skills stay industry-relevant. The University’s Employment Promise further guarantees support in securing internships or post-graduation opportunities.
Students emerge ready for career roles like Fashion Marketing Executive, Brand Manager, Fashion Show Producer, or Social Media Stylist—thanks to an immersive blend of creative practice and real-world industry exposure:
University services to support your employment
Northampton’s Careers & Employability Service is embedded in the curriculum, offering tailored career coaching, workshop support, employer webinars, and alumni mentoring. The Northampton Employment Promise guarantees career support and even a paid internship if you haven’t secured work six months post-graduation.
Employment stats & salary figures
University–industry partnerships
Students benefit from opportunities like working backstage at London’s African Fashion Week during their first year, building confidence and professional skills early.
Long‑term accreditation value
The course aligns with the Chartered Institute of Marketing’s employability framework, equipping graduates to meet industry standards and stand out in the job market.
Graduation outcomes
Alumni graduate with both hands-on experience and strategic insight—moving into roles across fashion show production, digital content, marketing, and media styling.
IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level.TOEFL: 70 overall (minimum score: Listening – 17, Reading – 18, Writing – 17, Speaking- 20)This course is also available with an optional work placement year between years 2 and 3.The fees to be paid during the placement year £1,200.Standard 12 OR Diploma from Polytechnic College awarded by State Board of Technical Education. Minimum grade required - CGPA 60%Fashion Brand Manager – oversees brand strategy and identity in the fashion industryFashion Marketing Manager – develops and executes marketing campaigns for fashion brandsMerchandising Manager – plans and manages product ranges and inventoryProduct Development Manager – leads creation and launch of new fashion productsFashion Buyer – selects and purchases products for retail collectionsVisual Merchandiser – designs in-store and digital displays to drive salesPublic Relations Manager – manages brand image and media relationsSocial Media Manager – handles online presence and campaigns for fashion brandsEvent Coordinator – organizes promotional eventslaunchesand fashion showsMarketing Consultant – advises fashion businesses on marketing strategies and promotion
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