Enter OTP
The BSc (Hons) Marketing at the University of Northampton is tailored to develop skilled, industry-ready marketing professionals. It combines foundational knowledge with options to specialize in areas like digital marketing, global strategy, branding, content creation, and analytics—guided by both academic rigor and practical engagement.
Curriculum Structure
Year 1
In Year 1, you'll take core modules including Foundations of Marketing, Introduction to Marketing Communications, Understanding Consumers, Professional Skills for Marketing Practice, Digital Marketing Essentials, and Foundations of Advertising Media. These ground you in both theoretical principles and practical digital tools of marketing.
Year 2
Year 2 deepens your expertise through modules such as Tactical & Strategic Marketing, Marketing Research and Insight, E-Marketing, The Customer Experience, International Market Tactics, Brand Management, Public Relations Management and Practice, Integrated Marketing Communications, Insight and Analytics, and The Consultant Entrepreneur. This equips you with advanced strategic knowledge, research skills, and global marketing perspectives.
Year 3
In Year 3, you’ll tackle strategic and creative marketing at a high level via modules like Strategic Marketing Management, Consumerism and Sustainability, Global Marketing Consultancy, Marketing Dissertation or Research Project, with options to focus on Campaign Planning, B2B Marketing, Content Creation for Marketing, Entrepreneurial Marketing, Digital Entrepreneurship, Luxury Brand Management, and Business Challenge Project.
Focus Areas
Strategic marketing planning, consumer insight, digital campaigns, global marketing strategy, content creation, brand management, and sustainability in marketing.
Learning Outcomes
You’ll graduate capable of designing and executing data-driven marketing strategies, conducting market research and consumer insight analysis, creating impactful campaigns, and applying marketing strategies that respond to global and sustainable business contexts.
Professional Alignment (Accreditation)
This degree is accredited by both the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI), meaning your academic learning aligns with professional standards and prepares you for globally recognized qualifications.
Plus, there’s an optional placement year available—giving you a 40-credit practical work experience module to apply your learning in a real workplace.
Reputation
This program blends academic theory with extensive practical exposure, preparing students to tackle modern marketing challenges through creative strategy, digital innovation, and global insight.
Experiential Learning Highlights:
Blend of Research and Real-World Application
Classroom learning is enriched by industry-experienced tutors and guest speaker sessions, ensuring all content reflects current business challenges and marketing innovations.
Global Immersion Opportunity
Students may join a study trip to New York, offering networking and behind-the-scenes access to fashion brands, ad agencies, and financial institutions.
Optional Placement Year
A full-year placement between Stages Two and Three helps you bridge academic learning with professional practice and build valuable industry connections.
Professional Accreditation & Digital Tools
Accredited by the Chartered Institute of Marketing, this degree also integrates Digital Marketing Institute content—giving you access to exclusive digital tools, webinars, and resources to build modern marketing expertise.
Northampton Employment Promise
Highly focused on employability, the program includes membership in the CIM Marketing Club, access to professional development opportunities, and if needed, paid internship support following graduation.
This degree sets students up for positions such as Marketing Executive, Brand Manager, Digital Marketer, or Market Research Analyst—with strong grounding in both academic and professional skills:
University services to support your employment
Students benefit from a robust Careers & Employability Service integrated into the course—covering coaching, CV/interview prep, and employer networking. The Employment Promise ensures continued support, or a paid internship, if needed post-graduation.
Employment stats & salary figures
University–industry partnerships
The course integrates live client briefs, placements, and employer engagement to help students gain hands-on experience and build networks.
Long‑term accreditation value
While not professionally accredited, this program embeds digital skills and employability—helping graduates emerge as adaptable and resilient professionals.
Graduation outcomes
Many graduates enter skilled marketing roles early in their careers and continue to progress into strategic or managerial positions, supported by strong salary growth trajectories.
IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level.TOEFL: 70 overall (minimum score: Listening – 17, Reading – 18, Writing – 17, Speaking- 20)This course is also available with an optional work placement year between years 2 and 3.The fees to be paid during the placement year £1,200.Standard 12 OR Diploma from Polytechnic College awarded by State Board of Technical Education. Minimum grade required - CGPA 60%Marketing Manager – develops and implements marketing strategiesBrand Manager – manages brand identity and positioningDigital Marketing Specialist – handles online campaigns and analyticsMarket Research Analyst – studies consumer behavior and market trendsProduct Manager – oversees product development and marketingAdvertising Executive – creates and executes advertising campaignsSales Manager – leads sales teams and strategiesPublic Relations Officer – manages company image and media relationsContent Marketing Manager – develops marketing content strategiesMarketing Consultant – advises businesses on marketing strategy and performance
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The University of Northampton
