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3 Years On Campus Bachelors Program
University of Central LancashireThe BA (Hons) Digital Marketing Degree Apprenticeship integrates academic study with workplace experience, allowing students to apply their learning directly in a professional setting. The program develops skills in social media marketing, search engine optimization (SEO), digital content creation, and data analysis, preparing graduates for a career in the fast-moving digital marketing sector.
Curriculum Structure
Year 1
The first year introduces students to the principles of digital marketing, including social media management, content creation, and foundational marketing techniques. Students also develop core professional skills that prepare them for workplace integration.
Year 2
In the second year, students explore advanced topics such as SEO, digital strategy development, and marketing analytics. Practical projects allow them to apply these skills to real-world digital marketing challenges.
Year 3
The final year focuses on strategic digital marketing, campaign management, and preparation for professional certification. Students consolidate their learning through a workplace-based project, reflecting the apprenticeship structure of the program.
Focus Areas
Social Media Marketing, Search Engine Optimization (SEO), Data Analytics, Digital Content Creation, Digital Strategy Development
Learning Outcomes
Graduates will be able to manage and execute digital marketing campaigns, analyze and interpret data to inform strategies, create compelling digital content, and achieve professional recognition through relevant certifications.
Reputation
This innovative degree apprenticeship combines academic learning with hands-on industry experience, allowing students to earn while they learn. Designed in collaboration with industry experts and local businesses, the program meets government standards for digital marketing apprenticeships.
Experiential Learning Highlights:
Workplace Integration: Apply academic concepts directly in a professional role, developing a portfolio demonstrating workplace knowledge, skills, and competencies.
Industry Collaboration: Work on live projects and case studies with employer and academic support to tackle real-world digital marketing challenges.
Professional Development: Progress toward Chartered Marketer status with the Chartered Institute of Marketing (CIM) and gain recognition from BCS, The Chartered Institute for IT.
Curriculum Focus: Study topics such as data analysis, relationship management, social media marketing, and digital campaign optimization.
This program is ideal for individuals seeking to accelerate their careers in digital marketing through a structured blend of academic study and practical experience.
Graduates are prepared for roles such as Digital Marketing Executive, Social Media Manager, Content Strategist, SEO/SEM Specialist, or E-commerce Coordinator. The degree apprenticeship blends academic study with real-world work experience, ensuring graduates are highly employable and job-ready.
University services to support your employment
UCLan’s Careers & Employability Service provides one-to-one career guidance, CV and interview support, access to apprenticeships, industry networking events, and mentoring opportunities. Students gain practical experience through employer-based projects.
Employment stats & salary figures
University–industry partnerships
Degree apprenticeships are delivered in partnership with employers, giving students hands-on experience in live digital marketing projects and workplace training.
Long-term accreditation value
Combines academic qualification with professional experience, enhancing employability and providing a strong foundation for Chartered Institute of Marketing (CIM) certifications.
Graduation outcomes
Alumni move into roles in digital marketing, social media strategy, e-commerce management, and content marketing, often with continued employment at their apprenticeship provider.
Further Academic Progression:
Graduates may continue with:
Tuition Fees are paid by funding through the Employer and/or Government via the Apprenticeship Levy, meaning that you as the learner do not pay the standard tuition fee rates. Please be aware that students on Degree Apprenticeships do not qualify for any funding from Student Finance.UCAS: 112 points at A2International baccalaureate Diploma: 112 points in higher level subjectsGCSEs: Maths and English at Grade C/4 or equivalent such as Level 2 functional skills in Maths and EnglishApprenticeships have flexible entry requirements which take into consideration prior qualifications and experience. This may also include consideration of year of entryAmerican HSD: (Test Optional) GPA of at least 3.2 out of 4 in the High School Graduation Diploma.American HSD: High School Diploma with a weighted CGPA 2.5/4.0 PLUS TWO FROM BELOW (where multiple APs or College Credits are used, they should be for different subjects): SAT 1070 from ‘Evidence Based Reading and Writing’ and ‘Math’ or ACT 21 1 AP College Board Exam at grade 3 (You can have 2 of these - but different subjects) College class - 3 credits at grade B from an academic class. Must be shown on college transcript (You can have 2 of these - but different subjects) Grade 11 or Grade 12 Honors level class/AP classes (without the College Board Exam) grade B x 2 (TWO NEEDED) (where a specific subject is required this option is not accepted)American High School Diploma/GED with CGPA 3.0 (where a specific subject is required this option is not accepted)) PLUS ONE FROM BELOW: SAT 1150 from ‘Evidence Based Reading and Writing’ and ‘Math’ ACT Composite Score 23CBSE requirements not specified.TOEFL Ibt including Home Edition (Note: we do NOT accept TOEFL ITP or TOEFL Essentials): 80 with minimum subscores of : Reading 10 Listening 10 Speaking 17 Writing 19IELTS and IELTS Indicator: 6.0 (with no component score lower than 5.5)Digital Marketing Manager – plans and executes online marketing strategiesSocial Media Manager – manages campaigns and engagement across platformsSEO/SEM Specialist – optimizes websites and digital content for search enginesContent Marketing Manager – creates and manages digital content strategiesEmail Marketing Specialist – designs and executes targeted email campaignsDigital Advertising Executive – manages paid media campaignsBrand Manager – maintains brand identity and presence onlineMarketing Analyst – interprets digital data to improve marketing performanceE-commerce Manager – oversees online sales and digital customer experienceMarketing Consultant – advises businesses on digital marketing strategies
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