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3 Years On Campus Bachelors Program
University of Central LancashireThe BA (Hons) Fashion Promotion & Marketing degree focuses on both the creative and strategic aspects of fashion marketing. Students learn about branding, social media strategies, digital communication, and styling, gaining hands-on experience through live industry briefs and access to advanced facilities.
Curriculum Structure
Year 1
Students are introduced to fashion promotion, branding principles, and digital communication. This foundational year also covers consumer behavior and marketing fundamentals within the fashion sector.
Year 2
The second year delves into advanced fashion marketing, including social media strategy, styling, and visual merchandising. Students apply their knowledge to practical projects, enhancing both creative and professional skills.
Year 3
In the final year, students focus on industry placements, live projects, and portfolio development. This practical experience allows them to consolidate their skills and prepare for employment in the fashion marketing industry.
Focus Areas
Fashion Branding and Marketing, Digital Communication and Social Media Strategies, Fashion Styling and Visual Merchandising, Consumer Behavior in Fashion, Industry Placement and Portfolio Development
Learning Outcomes
Graduates will be able to create compelling fashion marketing campaigns, manage brand identity, utilize digital platforms effectively, and present a professional portfolio demonstrating practical experience and creative expertise.
Reputation
This creative and dynamic program prepares students for careers in the fashion industry, focusing on branding, marketing, digital communication, social media, and styling. UCLan has over 50 years of experience in fashion education, providing a strong foundation for practical and professional development.
Experiential Learning Highlights:
Industry Placements: Work with global fashion brands, such as River Island, Burberry, and Boohoo, to secure placements and internships providing real-world experience.
Fashion Show Production: Participate in the annual UCLan Fashion Show, gaining hands-on experience in show production, styling, casting, and curating.
Creative Practice: Engage in practical projects that combine creative ideas with strategic marketing insights, preparing students for the fast-paced fashion industry.
Study Trips: Take part in national and international trips to fashion shows and exhibitions in cities such as Paris, Milan, Barcelona, Amsterdam, and New York.
State-of-the-Art Facilities: Use industry-standard equipment such as laser cutters, fabric printers, and photographic studios, supported by specialist technicians.
This program is perfect for students passionate about fashion and eager to develop the skills necessary for successful careers in fashion promotion and marketing.
Graduates are equipped for careers in fashion marketing, brand management, fashion PR, digital campaigns, and retail marketing. The programme develops creative, strategic, and communication skills tailored to the fashion industry.
University services to support your employment
UCLan provides career guidance, portfolio development, placement support, industry networking events, and employability workshops through its Careers & Employability Service. Students also gain practical experience with live industry briefs.
Employment stats & salary figures
University–industry partnerships
Strong links with fashion brands, retailers, PR agencies, and creative studios enable placements, live projects, and networking opportunities.
Long-term accreditation value
Provides industry-relevant skills that support progression to professional marketing or fashion industry certifications.
Graduation outcomes
Alumni work in fashion marketing, brand and retail management, PR, social media strategy, and visual merchandising roles.
Further Academic Progression:
Graduates may continue with:
UCAS: 96 points at A2International Baccalaureate Diploma: Pass including 96 points from Higher Level subjectsGCSEs: 5 at grade C/4 including Maths and English or equivalentCBSE requirements not specified.American HSD: (Test Optional) GPA of at least 3.2 out of 4 in the High School Graduation Diploma.American HSD: High School Diploma with a weighted CGPA 2.5/4.0 PLUS TWO FROM BELOW (where multiple APs or College Credits are used, they should be for different subjects): SAT 1070 from ‘Evidence Based Reading and Writing’ and ‘Math’ or ACT 21 1 AP College Board Exam at grade 3 (You can have 2 of these - but different subjects) College class - 3 credits at grade B from an academic class. Must be shown on college transcript (You can have 2 of these - but different subjects) Grade 11 or Grade 12 Honors level class/AP classes (without the College Board Exam) grade B x 2 (TWO NEEDED) (where a specific subject is required this option is not accepted)American High School Diploma/GED with CGPA 3.0 (where a specific subject is required this option is not accepted)) PLUS ONE FROM BELOW: SAT 1150 from ‘Evidence Based Reading and Writing’ and ‘Math’ ACT Composite Score 23IELTS and IELTS Indicator: 6.0 (with no component score lower than 5.5)TOEFL Ibt including Home Edition (Note: we do NOT accept TOEFL ITP or TOEFL Essentials): 80 with minimum subscores of : Reading 10 Listening 10 Speaking 17 Writing 19Fashion Brand Manager – oversees brand strategy and identity in the fashion industryFashion Marketing Manager – develops and executes marketing campaigns for fashion brandsMerchandising Manager – plans and manages product ranges and inventoryProduct Development Manager – leads creation and launch of new fashion productsFashion Buyer – selects and purchases products for retail collectionsVisual Merchandiser – designs in-store and digital displays to drive salesPublic Relations Manager – manages brand image and media relationsSocial Media Manager – handles online presence and campaigns for fashion brandsEvent Coordinator – organizes promotional eventslaunchesand fashion showsMarketing Consultant – advises fashion businesses on marketing strategies and promotion
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