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The BA (Hons) Marketing at the University of Derby is designed to equip students with a comprehensive understanding of marketing principles, consumer behavior, and strategic communication. The program emphasizes practical experience and industry engagement, preparing graduates for successful careers in various marketing roles.
Curriculum Structure
Year 1
Students begin with foundational modules such as Marketing Fundamentals, Consumer Behavior, and Introduction to Branding. These courses establish the basic principles of marketing and provide an understanding of the industry landscape.
Year 2
The second year builds upon core knowledge with modules like Digital Marketing, Integrated Marketing Communications, and Market Research Techniques. Students develop analytical and strategic skills while learning to apply marketing concepts across various platforms.
Year 3
In the final year, students focus on advanced topics including Strategic Marketing, Brand Management, and a Marketing Project. The year emphasizes real-world application of knowledge, preparing students for professional marketing roles.
Focus Areas
Strategic marketing, digital marketing, consumer behavior, branding, and integrated marketing communications.
Learning Outcomes
Graduates will be equipped to develop and implement effective marketing strategies, analyze consumer behavior and market trends, utilize digital marketing tools and platforms, and communicate marketing messages effectively across various channels.
Professional Alignment (Accreditation)
The program is accredited by the Chartered Institute of Marketing (CIM), providing students with the opportunity to gain professional qualifications that enhance their employability in the marketing field.
Reputation
The BA (Hons) Marketing program at the University of Derby provides students with a thorough understanding of marketing principles while emphasizing practical, real-world application. The course prepares graduates for dynamic careers across marketing, advertising, and brand management.
Experiential Learning Highlights:
Applied Learning Approach
The program prioritizes practical assignments over traditional exams, allowing students to directly apply marketing theories to real-world scenarios.
Industry Engagement
Students work on live briefs and projects for actual companies, gaining hands-on experience in tackling real marketing challenges.
Field Trips and Guest Speakers
Visits to industry events and exhibitions provide exposure to current marketing practices. Guest speakers from leading companies share insights and professional knowledge.
International Perspective
Some modules offer study abroad opportunities, giving students a global perspective on marketing practices and strategies.
Professional Accreditation
The program is accredited by the Chartered Institute of Marketing (CIM). Graduates achieving a 2:2 or higher are eligible for exemptions toward CIM Certificate and Diploma modules, supporting a fast-track to professional marketing qualifications.
Graduates from this program are well-prepared for roles such as Marketing Executive, Brand Manager, Digital Marketing Specialist, or Market Research Analyst. The course combines theoretical knowledge with practical marketing experience, equipping students to succeed in diverse sectors:
University services to support your employment
Derby’s Career Development Centre provides personalised career guidance, CV and interview support, networking events, and placement opportunities to help students gain practical experience and connect with employers.
Employment stats & salary figures
University–industry partnerships
The program collaborates with local and national businesses and marketing agencies, offering live projects, internships, and networking opportunities that enhance employability.
Long-term accreditation value
While not professionally accredited, the degree provides transferable marketing and business skills highly valued by employers, supporting long-term career growth.
Graduation outcomes
Graduates typically enter skilled roles in marketing, digital media, and brand management, with opportunities to advance into leadership or specialist positions.
Further Academic Progression:
Graduates may continue with postgraduate study such as MSc Marketing, MSc Digital Marketing, or an MBA. Additional professional certifications in digital marketing, branding, or marketing analytics can enhance expertise and career prospects.
UCAS points: 112IELTS: 6.0 (with at least 5.5 in each skills area)American High school diploma: GPA of 3.0 Plus one of the following: Standard SATs with a minimum of 1600/2400 in each subject; New SATs 1060/1600 – we do not require the optional Essay score; ACT score of 23; Three Advanced Placement subjects with a minimum score of 3TOEFL iBT (including Home edition): 79 overall (minimum 17 in Writing and Listening, 18 in Reading and 20 in Speaking)GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualificationStandard 12 Requirement: 65% overallMarketing Manager – develops and implements marketing strategiesBrand Manager – manages brand identity and positioningDigital Marketing Specialist – handles online campaigns and analyticsMarket Research Analyst – studies consumer behavior and market trendsProduct Manager – oversees product development and marketingAdvertising Executive – creates and executes advertising campaignsSales Manager – leads sales teams and strategiesPublic Relations Officer – manages company image and media relationsContent Marketing Manager – develops marketing content strategiesMarketing Consultant – advises businesses on marketing strategy and performance
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University of Derby
