1. University of Derby
  2. Program
  3. Bachelors
  4. BSc Hons Digital Marketing

BSc Hons Digital Marketing

3 Years On Campus Bachelors Program

University of Derby

Program Overview

The BSc (Hons) Digital Marketing at the University of Derby is designed to equip students with the skills and knowledge necessary to succeed in the dynamic field of digital marketing. The program focuses on developing practical expertise in areas such as social media marketing, content creation, search engine optimization, and digital analytics.

Curriculum Structure

Year 1

Students begin with foundational modules including Introduction to Digital Marketing, Consumer Behaviour, and Marketing Communications. These courses establish the basic principles of digital marketing and consumer behavior.

Year 2

The second year builds upon core knowledge with modules like Content Marketing, Digital Advertising, and Data Analytics for Marketing. Students develop analytical and strategic skills while learning to apply digital marketing concepts across various platforms.

Year 3

In the final year, students focus on advanced topics including Digital Marketing Strategy, E-commerce, and Mobile Marketing. The year emphasizes real-world application of knowledge, preparing students for professional roles in digital marketing.

Focus Areas

Digital marketing strategy, content marketing, social media marketing, search engine optimization, digital analytics, and e-commerce.

Learning Outcomes

Graduates will be equipped to develop and implement effective digital marketing strategies, analyze consumer behavior and market trends, utilize digital marketing tools and platforms, and manage digital marketing campaigns across various media channels.

Professional Alignment (Accreditation)

The program is accredited by the Chartered Institute of Marketing (CIM), providing students with the opportunity to gain professional qualifications that enhance their employability in the digital marketing field.

Reputation

  • The University of Derby is recognized for its commitment to high-quality teaching and learning.
  • The Digital Marketing program benefits from strong industry connections, offering students opportunities for placements and live projects.
  • Graduates have successfully pursued careers in digital marketing roles across various industries.

Experiential Learning (Research, Projects, Internships etc.)

The BSc (Hons) Digital Marketing program at the University of Derby equips students with a comprehensive understanding of digital marketing strategies, tools, and technologies. The curriculum emphasizes practical application, ensuring graduates are ready to thrive in the dynamic digital marketing industry.

Experiential Learning Highlights:

  • Hands-On Digital Marketing Experience
    Students engage in real-world digital marketing activities, including social media engagement, viral marketing, multi-channel campaigns, content management, online advertising, search engine optimization, mobile marketing strategies, and digital analytics. This hands-on approach allows students to apply theoretical knowledge in practical scenarios.

  • Placement Year Opportunities
    The program offers an optional placement year, providing students with professional industry experience. This placement allows students to apply their skills in real-world settings, enhancing employability and deepening understanding of the digital marketing sector.

  • Industry Collaboration and Guest Speakers
    Students benefit from guest lectures and collaborations with marketing and communications professionals. These sessions provide insights into current industry practices and emerging trends.

  • Professional Accreditation
    The program is accredited by the Chartered Institute of Marketing (CIM), allowing students to pursue professional qualifications alongside their degree, strengthening career readiness.

  • Comprehensive Assessment Methods
    Assessment includes coursework, presentations, reports, and practical projects, designed to evaluate understanding and application of digital marketing concepts.

Progression & Future Opportunities

Graduates from this program are prepared for roles such as Digital Marketing Executive, Social Media Manager, SEO Specialist, or Content Marketing Coordinator. The course equips students with both practical digital marketing skills and strategic knowledge to excel in online and tech-driven marketing environments:

  • University services to support your employment
    Derby’s Career Development Centre provides one-to-one career guidance, CV and interview support, networking events, and placement opportunities to help students gain real-world experience and build professional connections.

  • Employment stats & salary figures

    • A high proportion of graduates are employed or pursuing further study within six months.
    • Starting salaries typically range from £20,000 to £28,000, with strong potential for growth in specialist and managerial roles.
    • Alumni often advance into senior digital marketing, social media, or content strategy positions.

  • University–industry partnerships
    The program maintains links with digital marketing agencies and businesses, offering live projects, internships, and guest lectures that enhance employability and practical skills.

  • Long-term accreditation value
    While the degree is not professionally accredited, it equips graduates with highly transferable digital marketing skills, including SEO, analytics, and social media strategy, valued across industries.

  • Graduation outcomes
    Many graduates secure roles in digital marketing, content creation, social media management, and online brand management, with opportunities to progress into leadership positions.

Further Academic Progression:
Graduates may pursue postgraduate programs such as MSc Digital Marketing, MSc Marketing Analytics, or an MBA. Professional certifications in areas like Google Analytics, SEO, or social media strategy can also enhance expertise and career prospects.

Program Key Stats

£16,900 (Annual cost)
£ 29
Sept Intake : 14th Jan


Eligibility Criteria

BBC
3.0
30
60

1060
23
6.0
79

Additional Information & Requirements

Career Options

  • Digital Marketing Manager – develops and executes online marketing strategies
  • Social Media Manager – manages social media campaigns and engagement
  • SEO/SEM Specialist – optimizes websites and digital content for search engines
  • Content Marketing Manager – creates and manages digital content strategies
  • Email Marketing Specialist – plans and executes targeted email campaigns
  • Digital Advertising Executive – runs online advertising campaigns
  • Brand Manager – manages brand presence across digital channels
  • Marketing Analyst – interprets digital marketing data to improve campaigns
  • Web Analytics Specialist – tracks and analyzes website performance
  • Marketing Consultant – advises businesses on digital marketing strategies

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