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The BSc (Hons) Marketing, PR and Advertising at the University of Derby is designed for students aiming to pursue careers in marketing communications. This program combines theoretical knowledge with practical skills in marketing, public relations, and advertising, preparing graduates for dynamic roles in the communications industry.
Curriculum Structure
Year 1
Students begin with foundational modules such as Introduction to Marketing, Introduction to Public Relations, and Introduction to Advertising. These courses establish the basic principles of marketing communications and provide an understanding of the industry landscape.
Year 2
The second year builds upon core knowledge with modules like Consumer Behaviour, Digital Marketing, Media Planning, and Public Relations Strategy. Students develop analytical and strategic skills while learning to apply marketing concepts across various platforms.
Year 3
In the final year, students focus on advanced topics including Strategic Marketing Communications, Brand Management, Integrated Marketing Communications, and a Marketing Project. The year emphasizes real-world application of knowledge, preparing students for professional roles in marketing communications.
Focus Areas
Marketing strategy, public relations, advertising, digital marketing, brand management, and integrated marketing communications.
Learning Outcomes
Graduates will be equipped to design and implement effective marketing communication strategies, manage brand identities, analyze consumer behavior, utilize digital marketing tools, and execute integrated campaigns across various media channels.
Professional Alignment (Accreditation)
The program is accredited by the Chartered Institute of Marketing (CIM), providing students with the opportunity to gain professional qualifications that enhance their employability in the marketing communications field.
Reputation
The BSc (Hons) Marketing, PR and Advertising program at the University of Derby offers a comprehensive understanding of marketing, branding, and communication concepts, preparing students for careers in advertising, public relations, and marketing roles within organizations or agencies.
Experiential Learning Highlights:
Placement Year Opportunities
Students can undertake a placement year between the second and final years of study. This provides practical application of learned skills, valuable industry experience, and enhanced employability.
Live Consultancy Projects
Students engage in live consultancy projects with real clients, applying theoretical knowledge to practical situations and developing problem-solving and communication skills.
Field Trips and Industry Visits
Field trips to trade fairs, exhibitions, and company visits provide exposure to current industry practices, trends, and networking opportunities within marketing, PR, and advertising sectors.
Professional Accreditation
The program is accredited by the Chartered Institute of Marketing (CIM), allowing students to gain professional qualifications alongside their degree, which enhances career prospects and demonstrates industry-standard skills.
Expert-Led Teaching
Lecturers with extensive industry experience provide guidance in areas such as consumer behavior, marketing strategy, and business intelligence, ensuring students receive a well-rounded, practical education.
Career Development Support
Comprehensive career services, including workshops, mentoring, and networking opportunities, help students secure employment after graduation. Strong industry links facilitate connections with potential employers.
Graduates from this program are prepared for careers such as Marketing Executive, Public Relations Officer, Advertising Account Executive, or Digital Marketing Specialist. The degree combines practical marketing, PR, and advertising skills, enabling graduates to work confidently in creative and corporate environments:
University services to support your employment
The University of Derby’s Career Development Centre offers one-to-one career guidance, CV and interview support, networking events, and placement opportunities, helping students gain practical experience and build professional connections.
Employment stats & salary figures
University–industry partnerships
The program has links with media and marketing organizations, offering live projects, internships, and guest lectures that enhance practical skills and employability.
Long-term accreditation value
While not professionally accredited, the degree provides transferable skills in marketing, PR, and advertising that are valued by employers across sectors, supporting long-term career growth.
Graduation outcomes
Graduates typically enter skilled roles in marketing, PR, advertising, and digital communications, with opportunities to progress into leadership or specialist positions.
Further Academic Progression:
Graduates may continue with postgraduate study such as MSc Marketing, MSc Digital Marketing, MSc Public Relations, or an MBA. Professional certifications in digital marketing, advertising, or PR can also enhance career prospects and specialization.
UCAS points: 112 pointsIELTS: 6.0 (with at least 5.5 in each skills area)American High school diploma: GPA of 3.0 Plus one of the following: Standard SATs with a minimum of 1600/2400 in each subject; New SATs 1060/1600 – we do not require the optional Essay score; ACT score of 23; Three Advanced Placement subjects with a minimum score of 3TOEFL iBT (including Home edition): 79 overall (minimum 17 in Writing and Listening, 18 in Reading and 20 in Speaking)GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualificationMarketing Manager – develops and implements marketing strategiesPublic Relations Officer – manages corporate communications and media relationsAdvertising Executive – creates and runs advertising campaignsDigital Marketing Specialist – handles online marketing and social media campaignsBrand Manager – maintains brand identity and positioningContent Marketing Manager – develops content strategies for marketing and PRMedia Planner – plans and coordinates advertising across media channelsMarket Research Analyst – analyzes consumer behavior and marketing trendsEvent Marketing Manager – organizes promotional events and campaignsMarketing Consultant – advises businesses on integrated marketingPRand advertising strategies
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University of Derby
