Enter OTP
This four-year Bachelor of Science degree combines core economic theory with practical marketing skills. You'll explore how economic principles guide business decisions—especially in emerging markets—while learning to create and promote value in a multi-channel marketing world.
Curriculum structure
Year 1
You’ll build a foundation in economic theory and marketing basics, including modules like Fundamentals of Marketing and Making of the Modern Economy. The focus is on understanding the market, pricing, branding, and how consumer needs drive business decisions.
Year 2
The second year deepens your economic understanding with Microeconomics, Macroeconomics and Applied Policy, Customer Experience in a Digital World, and Skills for Business and Economics—helping you to see how economic policy and digital tools shape marketing strategies.
Year 3
You’ll move into advanced marketing and analysis with modules such as Marketing, Microeconomic and Macroeconomic Analysis, and Marketing Strategy. Optional modules let you explore areas like Business Analytics, Behavioral Economics, and Sustainability in Digital Marketing.
Year 4
In your final year, you will study Business Strategy, Principles of Marketing Research, and Marketing Research Project. You'll also choose optional modules such as Economics of Globalisation, Strategic Economic Thinking, and complete a substantial dissertation or project with real-world relevance.
Focus areas:
Economic analysis, multi-channel consumer engagement, marketing strategy, brand development, digital customer experience, and data-driven research.
Learning outcomes:
Graduates will understand how economic environments influence marketing decisions, design effective campaigns using data and theory, and conduct independent research relevant to both marketing and business strategy.
Professional alignment (accreditation):
University of Dundee's Business School is accredited by AACSB, reflecting high standards in teaching, research, and curriculum delivery.
Reputation (employability & rankings):
This four-year programme combines core economics and marketing principles with real-world application:
Experiential learning features include:
Graduates often enter roles such as marketing analyst, business strategist, finance associate, or management consultant. Median starting salaries hover around £21,500 at one year post-graduation, increasing to £29,200 by Year 3 and £29,600 by Year 5 .
Why This Programme Stands Out:
University Services to Support Employment
The dedicated Careers Service goes beyond CV tips—providing micro‑placements as part of coursework, career fairs (including a “Go Global” fair for international placements), access to thousands of job vacancies, and one-to-one support from subject-specialist career advisers.
Employment Statistics & Salary Figures
Around 75–92% of graduates are working or in further study within 15 months. Most report their roles are skilled and meaningful, with 85% saying their job aligns with their future plans, and 60% utilising skills from their studies.
University–Industry Partnerships
Real-world exposure through industry projects, internships, and networking events shapes your experience—empowering you with practical insight across marketing, finance, administration, logistics, and HR career paths.
Long-term Accreditation Value
The programme is delivered by the University of Dundee’s Business School, which holds AACSB accreditation, assuring excellence in teaching, curriculum, and career readiness.
Graduation Outcomes
Graduates come away with strong analytical skills grounded in economics and applied marketing strategy—ready for roles in sectors ranging from administration to finance to media—based on sector breakdowns such as 35% administrative roles, 25% sales, and smaller percentages across teaching, media, and finance professions.
Further Academic Progression:
Graduates can move on to postgraduate study in marketing analytics, international business, financial economics, or digital strategy. The course’s analytical foundation and structured industry insight make it excellent preparation for master's programmes or professional qualifications.
Successful completion of High School Diploma with a minimum GPA of 3.0 or minimum B average. Any essential subjects to be achieved with minimum GPA of 3.2 or B average in High School Diploma. AP/ACT/SAT scores can still be considered for entry and will be used on a case by case basis.AP/ACT/SAT scores can still be considered for entry and will be used on a case by case basis. IELTS Academic Overall 6.0 Writing 6.0 Listening 5.5 Reading 5.5 Speaking 5.5Entry requirements for September 2026 are under review and may changeTOEFL iBT: Overall 80 with Writing 19, Listening 17, Reading 18, Speaking 20IB: 28 points, including 5, 5, 4 at higher levelMarketing Manager – develops data-driven marketing strategiesBusiness Economist – analyzes economic trends to support business decisionsMarket Analyst – studies economic and consumer data to guide marketingProduct Manager – applies economic insight to product planning and marketingMarketing Consultant – advises firms using economic and market analysisBrand Strategist – aligns branding with market and economic conditionsPolicy Analyst – evaluates how economic policy affects markets and marketingAdvertising Executive – creates campaigns with economic targeting in mindCommercial Analyst – assesses market performance and business potentialBusiness Development Manager – uses market economics to drive growth
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University of Dundee
