BSc Management and Marketing

Rooted in the Essex Business School at Colchester Campus, this three-year degree equips you with both marketing expertise and management acumen. You’ll benefit from sustainable campus infrastructure designed for immersive learning, alongside a structured skills framework aligned with graduate employer needs.

So here’s what experiential learning looks like in this programme:

• Innovative learning environment: Study in a zero-carbon business school featuring hands-on facilities like a Bloomberg-enabled trading floor with live business data, modern lecture theatres, study pods, innovation booths, a café, and collaborative zones for group work.
• Realistic marketing simulations & briefs: Engage with client briefs, brand challenges, and live marketing projects that sharpen communication, strategic thinking, and commercial insight.
• Data-driven marketing skills: Learn to use digital marketing tools, social media analytics, CRM systems, and data analysis techniques that match industry expectations.
• Independent final-year project: Apply your learning in a dissertation or applied project focused on management, marketing, or a combination—building research, time management, and strategic planning skills.
• Embedded skills development: Throughout your studies, you’ll build academic, research, communication, technology, data analysis, and soft skills—supported by the Business School Learning Team.
• Career readiness & alumni success: Past graduates have stepped into roles such as Brand Manager (Carlsberg), Relationship Manager (digital agency), Buyer (John Lewis Partnership), Affiliate Marketing Analyst, and Head of Analytics—all thanks to strong career support from an active Careers Service.

Graduates often step into roles like business analyst, marketing manager, account manager, or management trainee. Alumni have secured roles such as Brand Manager at Ringnes AS (Carlsberg Group), Relationship Manager at Footprint Digital, Buyer at John Lewis Partnership, Affiliate Marketing Analyst at KidStart, and Head of Analytics at RSA.

Why This Programme Sets You Up for Success

• University Services to Support Employment
  You’ll benefit from a structured skills framework embedded throughout the degree—from academic, research, tech, and communication skills to soft skills and data analysis. Additional support comes from the Business School Learning Team and the University's Careers Service, which covers career fairs, mentoring, placement support, internships, job opportunities, and start-up guidance.

• Employment Statistics & Salary Figures
  Approximately 55% of graduates land roles where their degree is clearly essential or beneficial; 85% are employed, in study, or otherwise active; about 50% feel their role aligns with their future plans; and 35% say they’re using their degree skills.
  Median salaries across Business and Management graduates at Essex show progression from around £20,800 at one year post-graduation, to £26,600 by year three, and £33,200 by year five.

• University–Industry Connections & Environment
  You’ll study in the landmark Essex Business School building—designed as the UK's first zero-carbon business school. It features cutting-edge facilities like a Bloomberg trading floor, innovation booths, collaborative study spaces, and a creative media suite with industry-standard software. The campus is integrated into the Knowledge Gateway enterprise zone, providing networking, startup collaboration, and internship opportunities.

• Long-term Accreditation Value
  Essex Business School holds AACSB accreditation, marking it among the top global business schools in teaching and quality assurance.

• Graduation Outcomes
  You’ll graduate with a mix of strong analytical abilities and marketing know-how—capable of transitioning into business, marketing, or leadership-track roles. The curriculum’s blend of marketing and management concepts is designed for versatility and drive.

Further Academic Progression
Post-graduation, students are well equipped for master’s studies in areas such as marketing strategy, management consultancy, digital marketing analytics, or business analytics. The programme’s solid foundations in analytical thinking and marketing strategy provide strong preparation for advanced graduate training.

In Summary
The BSc Marketing and Management at Essex combines real-world marketing exposure with a strong management toolkit. Backed by modern facilities, supportive career services, and global accreditation, it provides a well-rounded springboard into industry or further study.