BSc Marketing

The BSc Marketing program at the University of Essex is designed to provide students with a comprehensive understanding of marketing principles, combined with practical experience to enhance employability.

 Experiential Learning Highlights

• Interactive Projects & Group Work: Students engage in hands-on projects and collaborative group work, applying marketing theories to real-world scenarios.
• Business Simulation Games: The program incorporates business simulation games, allowing students to experience and navigate complex marketing challenges in a controlled environment.
• Creative & Analytical Skill Development: Emphasis is placed on developing both creative and analytical skills, enabling students to make informed strategic decisions in dynamic markets.
• Research-Led Teaching: The curriculum is informed by the latest research, ensuring that students are learning contemporary and relevant marketing strategies.
• Flexible Course Structure: The program offers a mix of core and optional modules, allowing students to tailor their learning experience to their interests and career aspirations

Graduates typically pursue roles such as marketing executive, digital marketing analyst, content specialist, brand strategist, or business development associate. Alumni have worked at IBM, RSA, John Lewis Partnership, Premier Labellers, and KidStart. Example roles include Affiliate Marketing Analyst, Digital Marketing Executive, and Head of Analytics.

• University Services to Support Employment
  The university offers employability-focused modules, skills workshops, and dedicated career support through the Essex Careers Services and the EBS Learning Team. Support includes one-on-one career advice, mentoring schemes, CV and interview preparation, employer-led skills sessions, networking events, business start-up guidance, and internship or placement opportunities through the Essex Interns scheme.
• Employment Statistics & Salary Figures
  85% of business school graduates are in employment or further study. 55% report their job benefits directly from their degree. 50% feel their job aligns with their future career plans, and 35% report using subject-specific knowledge in their current role. Median salaries for Business & Management graduates are £20,800 after one year, £26,600 after three years, and £33,200 after five years.
• University–Industry Partnerships
  The program is housed within Essex Business School, which is based in a zero-carbon building offering Bloomberg trading terminals, creative labs, innovation booths, and media suites. The on-campus Knowledge Gateway business park connects students with local businesses for placements and internships.
• Long-term Accreditation Value
  Essex Business School holds AACSB accreditation, a global standard held by fewer than 6% of business schools worldwide, ensuring long-term recognition and credibility of the degree.
• Graduation Outcomes
  The program equips students with both creative and analytical marketing skills, offering a strong foundation for a career in areas such as branding, consumer behaviour, advertising, digital marketing, and communications. Students also develop transferable skills applicable to broader business roles.

Further Academic Progression
Graduates may progress into postgraduate study in marketing, digital strategy, data analytics, or general management at Essex or other UK and international universities. Essex offers dedicated MSc programs in Digital Marketing and International Marketing.