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The BA (Hons) Business Management Marketing equips students with a broad understanding of business operations alongside specialist knowledge of marketing. It prepares students to manage key business functions while applying marketing strategies to real-world contexts.
Curriculum Structure
Year 1
Introduces Principles of Management, Marketing Fundamentals, Business Economics, and Accounting and Finance for Managers.
Year 2
Covers Consumer Behaviour, Business Operations, Digital Marketing Strategies, and Business Research Methods.
Year 3
Focuses on Strategic Management, International Marketing, Innovation and Entrepreneurship, and a Final Dissertation or Project.
Focus Areas
Business operations, marketing strategy, consumer behaviour, digital marketing, and global business management.
Learning Outcomes
Graduates will develop the ability to manage business functions effectively, apply marketing knowledge to achieve business objectives, and adapt strategies to international contexts.
Professional Alignment (Accreditation)
Accredited by the Chartered Management Institute (CMI), offering opportunities for professional recognition.
Reputation
This program combines core business management knowledge with marketing insight, preparing you for a broad range of strategic roles in business and the marketplace.
Experiential Learning Highlights:
Sandwich Placement Year (Optional): Between your second and final year, you have the option to complete a full-time paid placement lasting 9–12 months. Previous students have interned at organisations such as the NHS, Nomura, Disney, and Enterprise Rent-A-Car, gaining valuable industry experience and boosting employability.
Live Projects with Local Communities: Modules include opportunities to collaborate with business professionals and community groups on live marketing and business projects, developing project management, strategic thinking, and real-world problem-solving skills.
Internship Options: Shorter internships (5 days to 6 months) are available through the Employability Team. These opportunities may be done alongside studies or over the summer and can qualify for a Certificate of Industrial Studies.
Dedicated Employability Support: The university’s Employability Service offers tailored guidance—including one-on-one career advice, workshops, mentoring, job listings, and networking events—to help you move confidently toward your career goals.
Equips students with managerial and leadership skills alongside specialist marketing knowledge. Prepares graduates for roles in business development, marketing management, project leadership, and strategic consulting.
University services to support your employment
The Greenwich Employability & Careers Service (GECS) provides CV workshops, interview practice, career mentoring, and access to internships through the JobShop platform. Students also benefit from business networking events and employer fairs.
Employment stats & salary figures
University–industry partnerships
Strong collaborations with London-based companies and multinational organisations provide work placements, consultancy projects, and real-world marketing challenges.
Long-term accreditation value
The programme is designed in line with business and marketing industry standards, offering a route to professional bodies such as the Chartered Management Institute (CMI) and Chartered Institute of Marketing (CIM).
Graduation outcomes
Graduates typically enter roles in business development, brand management, operations, and marketing consultancy across corporate, SME, and non-profit sectors.
Further Academic Progression
Graduates may progress to MSc Marketing, MSc International Business, MBA, or obtain CIM/CMI professional qualifications.
Optional sandwich year available.UCAS Points: 112. The University accepts A Levels, T Levels, BTECs, Access to HE and all other qualifications with UCAS Tariff points.CBSE: Achieve a minimum of 70% in English from Standard XII.American HSD: For students with a GPA 2.8 or GED of 165, you will also need ONE of the following: ACT - Grade 22 or above; AP - Grade 3 or above in 2 advanced placement tests; SAT - 1050 in SAT with minimum of 500 in each section (Post-March 2016); IB - modules with a minimum points of 18IELTS: 6.0 overall with minimum 5.5 in each skillTOEFL IBT - In Person only: 72 overall with no less than: Reading:18 Listening:17 Speaking:20 Writing:17Marketing Manager – plans and implements marketing strategiesBrand Manager – develops and maintains brand identityDigital Marketing Specialist – manages SEOPPCand online campaignsMarket Research Analyst – gathers and interprets consumer insightsSales and Business Development Manager – drives sales and client growthPublic Relations Officer – builds and protects brand reputationAdvertising Executive – designs and delivers advertising campaignsProduct Manager – oversees product lifecycle and positioningSocial Media Manager – manages brand presence across platformsMarketing Consultant – provides strategic marketing advice to businesses
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University of Greenwich
