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2 Years On Campus Bachelors Program
University of GreenwichThe BA (Hons) Business with Marketing integrates core business principles with a strong emphasis on marketing theory and practice. It develops skills to manage marketing campaigns, understand consumer behaviour, and apply business insights to drive growth.
Curriculum Structure
Year 2
Covers Marketing Research Methods, Brand Development, Business Law, and Strategic Marketing Planning.
Year 3
Focuses on Global Marketing, Leadership and Strategy, Entrepreneurship and Innovation, and a Capstone Dissertation or Consultancy Project.
Focus Areas
Marketing management, brand strategy, business development, digital marketing, and international business.
Learning Outcomes
Graduates will be able to design and execute marketing strategies, apply data-driven insights to business problems, and integrate marketing into wider business operations.
Professional Alignment (Accreditation)
Accredited by the Chartered Institute of Marketing (CIM), enabling professional development pathways.
Reputation
This program provides a strong business foundation combined with marketing expertise, focused on strategic and analytical business applications.
Experiential Learning Highlights:
Placement Year Opportunities: You can opt for a sandwich placement lasting 9–12 months, with past placements at high-profile organisations. These year-long work experiences are a powerful boost to professional readiness and CV strength.
Engagement with Industry & Local Projects: You’ll have the opportunity to collaborate on live briefs with businesses and local communities, developing strategies for real challenges and gaining practical, hands-on marketing experience.
Internship Flexibility: Shorter internships are supported through the Employability Team and can be done during study terms or summer months. Many internships are recognized with a Certificate of Industrial Studies.
Personalised Employability Resources: The Employability Service provides personalized career support—workshops, mentoring, job opportunities, and more—geared to help you succeed post-graduation.
Provides students with a solid foundation in business operations with a specialised focus on marketing strategy, consumer behaviour, and digital marketing. Prepares graduates for careers in marketing management, product development, and brand consultancy.
University services to support your employment
Career support includes dedicated employability advisers, networking events with employers, placement opportunities, and the university’s Enterprise Challenge to support entrepreneurial ventures.
Employment stats & salary figures
University–industry partnerships
Strong ties with organisations in the financial, retail, and creative industries in London, enabling practical experience through consultancy projects and placements.
Long-term accreditation value
Alignment with professional bodies like CIM provides credibility and opportunities for further accreditation.
Graduation outcomes
Alumni secure roles in marketing strategy, brand and communications management, business consultancy, and market analysis, with many advancing to leadership positions.
Further Academic Progression
Postgraduate opportunities include MSc Digital Marketing, MSc International Business, MBA, or professional CIM/CMI qualifications.
Please note that this programme is recruiting ONLY for Year 2 and Year 3 Full-time entry.This course is for Overseas students from outside the UK who have already studied 2 or more years of a relevant course at level 4 and 5 (or equivalent) and wish to continue their education at the University of Greenwich.India- For those seeking advanced entry into Year 2 or Year 3, the following requirements apply: Completion of Year 1 of a relevant degree programme with a minimum grade of 60%.If you have completed an Associate Degree in the US, you might be able to transfer directly onto year 2 of our Bachelor's programmes.Marketing Manager – plans and implements marketing strategiesBrand Manager – develops and maintains brand identityDigital Marketing Specialist – manages SEOPPCand online campaignsMarket Research Analyst – gathers and interprets consumer insightsSales and Business Development Manager – drives sales and client growthPublic Relations Officer – builds and protects brand reputationAdvertising Executive – designs and delivers advertising campaignsProduct Manager – oversees product lifecycle and positioningSocial Media Manager – manages brand presence across platformsMarketing Consultant – provides strategic marketing advice to businesses
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