Enter OTP
This three-year BA (Hons) Fashion Marketing degree at Huddersfield blends marketing principles with the dynamic world of fashion. It prepares students for careers in brand management, retail marketing, fashion communication, and digital marketing within the fashion industry, emphasizing creativity alongside strategic thinking.
Curriculum Structure
Year 1
You’ll start with core modules covering Marketing Principles, Fashion Industry Insights, Consumer Behaviour, and Digital Marketing Fundamentals. This foundation year builds your understanding of marketing alongside fashion-specific knowledge.
Year 2
This year deepens your expertise with modules such as Fashion Brand Management, Visual Merchandising, Fashion Communication, and Marketing Research. Practical projects and live client briefs help develop your professional skills.
Year 3
In your final year, you’ll focus on advanced topics including Strategic Fashion Marketing, International Fashion Markets, and Sustainable Fashion Marketing. A dissertation or consultancy project provides the opportunity to explore a fashion marketing issue in depth.
Focus Areas:
Fashion brand management, consumer behaviour, digital marketing, visual merchandising, sustainable fashion.
Learning Outcomes:
Graduates will be able to develop marketing strategies tailored to the fashion industry, manage brand identities, utilize digital marketing tools effectively, and understand sustainability challenges.
Professional Alignment (Accreditation):
The program is designed with industry relevance in mind and supports progression towards professional marketing qualifications.
Reputation (Employability & Rankings):
This course combines the creativity of fashion with the strategic skills of marketing, preparing you to excel in the fast-paced fashion industry through practical, real-world learning.
So here’s what experiential learning looks like in this programme:
Graduates typically pursue roles such as fashion marketing coordinator, brand manager, retail buyer, or visual merchandiser. The course blends creative fashion industry insights with marketing strategy, preparing students for dynamic careers in fashion marketing and retail. Starting salaries generally range from £21,000 to £26,000, with growth potential as experience builds.
University Services to Support Employment
Huddersfield’s Employability Hub offers tailored career guidance, CV and interview preparation, employer networking, and internship placements, with specific support for creative industries and fashion sector roles.
Employment Statistics & Salary Figures
Around 85% of graduates are employed or in further study within 15 months. Graduates report positive employment outcomes in fashion retail, branding agencies, and marketing departments.
University–Industry Partnerships
The program has strong links with fashion retailers and marketing agencies, offering live project collaborations, guest lectures from industry professionals, and work placement opportunities.
Long-term Accreditation Value
The course combines academic rigor with practical skills, supported by industry-informed teaching. While not formally accredited by CIM, it prepares students for professional marketing qualifications and fashion sector career advancement.
Graduation Outcomes
Graduates leave equipped with marketing skills, consumer insight, and creative branding knowledge specific to the fashion industry, ready for roles across marketing, merchandising, and retail sectors.
Further Academic Progression:
Graduates often continue to postgraduate study in Fashion Marketing, Brand Management, Retail Marketing, or pursue professional marketing certifications to further their careers.
IB 30 points, with 5,5,5 in Higher Level Subjects.UCAS Tariff points: 120 to 104High School Diploma with a minimum GPA of 3.0 and one of the following: • SAT 1 with a minimum score of 1290 • 3AP tests with minimum 4,4,3 • ACT with a minimum score of 27IELTS: 6.0, with no less than 5.5 in each component, they are valid for two years.TOEFL Home Edition is not acceptedTOEFL: 87 overall (Reading 22, Listening 21, Speaking 23, Writing 21), they are valid for two years.The course offers an optional one-year (36 weeks minimum) work placement after the second year, in the UK or abroad.Offers will be subject to an interview, after which you will be invited to attend an Applicant Visit DayPass in Diploma Foundation Studies in Art and Design combined with A Level or BTEC qualifications, to total an equivalent of 120-104 UCAS tariff points.If you do not have the appropriate qualifications for direct entry to this degree you may be able to apply to the Art, Design and Architecture Foundation Pathway Degree.Fashion Marketing Manager – develops marketing strategies for fashion brandsBrand Manager – shapes and maintains fashion brand identityFashion Buyer – selects and purchases fashion products for retailVisual Merchandiser – designs appealing in-store displaysProduct Manager – oversees fashion product development and promotionSocial Media Coordinator – manages fashion brand’s online presenceMarket Research Analyst – analyzes fashion consumer trendsAdvertising Executive – creates fashion advertising campaignsPublic Relations Officer – manages fashion brand reputationEvent Coordinator – organizes fashion shows and promotional events
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University of Huddersfield
