Enter OTP
This three-year BA (Hons) Marketing degree at Huddersfield combines core marketing theory with practical skills to prepare students for careers in digital marketing, brand management, advertising, and market research. The course emphasizes real-world application, encouraging students to engage with live briefs and digital tools.
Curriculum Structure
Year 1
You will study foundational marketing modules such as Introduction to Marketing, Consumer Behaviour, and Digital Marketing Fundamentals. This year builds essential skills in communication, teamwork, and analytical thinking.
Year 2
The second year focuses on applied marketing topics including Brand Management, Marketing Communications, and Market Research Techniques. Students get hands-on experience through projects and client-based briefs.
Year 3
In your final year, you’ll explore advanced marketing strategies, international marketing, and ethical marketing. The course culminates with a dissertation or consultancy project, allowing you to apply your knowledge to real-world challenges.
Focus Areas:
Consumer behaviour, digital marketing, brand management, marketing communications, research skills.
Learning Outcomes:
Graduates will be able to develop strategic marketing plans, analyze market data, manage brand campaigns, and adapt to evolving marketing environments.
Professional Alignment (Accreditation):
The program is aligned with the Chartered Institute of Marketing (CIM), providing routes to professional accreditation.
Reputation (Employability & Rankings):
This programme provides a solid foundation in marketing principles, combined with practical experience to prepare you for a successful career in diverse marketing roles.
So here’s what experiential learning looks like in this programme:
Graduates commonly enter roles such as marketing coordinator, brand manager, digital marketing specialist, or market researcher. The program equips students with both theoretical understanding and practical skills in marketing, preparing them for diverse roles across sectors. Starting salaries typically range from £22,000 to £26,000, with growth to £35,000+ in mid-level roles.
University Services to Support Employment
Huddersfield provides career advice, CV and interview workshops, employer networking events, and access to internships through its Employability Hub. Students also benefit from mentoring and live project experience with regional businesses.
Employment Statistics & Salary Figures
Approximately 85–88% of graduates are employed or in further study within 15 months. Median starting salary is about £23,000, rising with experience and specialization.
University–Industry Partnerships
The university works with local and national companies including marketing agencies and retailers, offering live briefs, internships, and guest lectures to keep students connected with industry trends.
Long-term Accreditation Value
The degree aligns with professional marketing bodies, and Huddersfield’s business programs are respected for their practical focus. While not CIM-accredited, the course prepares students well for professional marketing roles.
Graduation Outcomes
Graduates gain solid marketing knowledge and practical skills in campaign planning, digital marketing, and consumer insight—making them ready for competitive entry-level marketing positions.
Further Academic Progression:
Graduates often pursue postgraduate studies in Marketing, Digital Marketing, Market Research, or professional marketing certifications to enhance their career prospects.
IB: 120-112 UCAS tariff points from International Baccalaureate qualifications.High School Diploma with a minimum GPA of 3.0 and one of the following: • SAT 1 with a minimum score of 1290 • 3AP tests with minimum 4,4,3 • ACT with a minimum score of 27IB 30 points, with 5,5,5 in Higher Level Subjects. IELTS: 6.0, with no less than 5.5 in each component, they are valid for two years.TOEFL Home Edition is not acceptedTOEFL: 87 overall (Reading 22, Listening 21, Speaking 23, Writing 21), they are valid for two years.The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.Marketing Executive – supports and implements marketing campaignsBrand Manager – develops and manages brand strategyDigital Marketing Specialist – handles online marketing channelsMarket Research Analyst – analyzes consumer behavior and market dataProduct Marketing Assistant – aids in product promotion and developmentAdvertising Executive – creates advertising content and campaignsSales Coordinator – supports sales and marketing effortsPublic Relations Officer – manages media relations and company imageContent Marketing Manager – produces engaging marketing materialsMarketing Consultant – advises businesses on marketing strategies
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University of Huddersfield
