Business and Digital Marketing Management BA(Hons)

This course is designed to equip you with cutting-edge digital marketing and business management skills — all while ensuring you apply your knowledge through real-world experience. At Huddersfield, the focus is on making you industry-ready from day one.

Here’s what hands-on learning looks like in this program:

• Digital marketing simulation tools: Use industry-standard platforms to practice campaign management, SEO, PPC, email marketing, and analytics.
• Live business projects: Work on briefs from real companies to develop marketing strategies and solutions.
• Contemporary case studies: Tackle current marketing issues in areas like social media branding, influencer strategy, and consumer behaviour.
• Enterprise and Innovation Hub: Engage with local startups and entrepreneurs to support real marketing efforts.
• Huddersfield Business School facilities: Study in a modern environment with computer labs, group workspaces, and access to specialist software.
• Mock consultancy and pitching opportunities: Learn how to pitch marketing ideas to panels of academics and employers.
• Guest speakers and employer events: Attend networking events, career fairs, and lectures with professionals from brands, agencies, and startups.
• Embedded employability training: Career workshops, digital CV building, LinkedIn optimisation, and interview practice sessions are built into the curriculum.
• Support for internships and placements: Even without a compulsory placement year, students are supported in finding summer internships and part-time roles.

Graduates typically enter roles such as digital marketing executive, business development officer, social media strategist, or e-commerce manager. The program combines core business skills with digital marketing expertise, preparing students for modern marketing careers. Starting salaries generally range between £22,000 and £26,000, with opportunities to progress to senior roles paying £35,000+.

• University Services to Support Employment
  Huddersfield offers dedicated career support including personalized career coaching, CV and interview workshops, employer networking events, and internship opportunities. The university’s Employability Hub provides additional resources to enhance graduate job readiness.

• Employment Statistics & Salary Figures
  Around 87% of graduates are in employment or further study within 15 months. Median salary starts around £23,000, with higher earnings possible in digital and tech-driven marketing roles.

• University–Industry Partnerships
  The program benefits from partnerships with regional and national businesses, including digital marketing agencies and retail firms. Students engage in live projects and gain exposure to current industry tools and practices.

• Long-term Accreditation Value
  The course is aligned with professional standards, including accreditation or recognition from relevant industry bodies, supporting professional development. The university’s business programs have a strong reputation for practical, career-focused education.

• Graduation Outcomes
  Graduates leave with a combination of business acumen and digital marketing skills such as SEO, social media marketing, data analytics, and content strategy—ready to meet employer demands.

Further Academic Progression:
Graduates often continue with postgraduate studies in Digital Marketing, Business Analytics, Marketing Strategy, or pursue professional certifications in digital marketing and business management.