Enter OTP
This three-year BA (Hons) Marketing degree at the University of Hull combines practical skills with strong theoretical foundations to prepare students for careers in marketing, digital marketing, brand management, and market research. The program focuses on real-world applications, helping students develop creativity, analytical thinking, and strategic marketing skills.
Curriculum Structure
Year 1
The first year introduces core marketing concepts including Marketing Fundamentals, Consumer Behaviour, Digital Marketing, and Business Contexts. You will also develop communication and teamwork skills essential for marketing professionals.
Year 2
In your second year, you’ll study modules such as Marketing Communications, Marketing Research, Brand Management, and Strategic Marketing. This year emphasizes applied learning through projects and case studies.
Year 3
Your final year includes advanced topics like International Marketing, Digital Marketing Strategy, and a dissertation or research project. This phase develops your ability to formulate strategic marketing plans and conduct independent research.
Focus Areas:
Consumer behaviour, digital marketing, brand management, strategic marketing, marketing research.
Learning Outcomes:
Graduates will be capable of designing and implementing marketing campaigns, analyzing market data, managing brand identities, and adapting to changing market environments.
Professional Alignment (Accreditation):
The program is accredited by the Chartered Institute of Marketing (CIM), supporting professional development and certification pathways.
Reputation (Employability & Rankings):
The BA (Hons) Marketing at the University of Hull blends theory with practical application to prepare you for a career in marketing, focusing on real-world business challenges and digital marketing trends.
Here’s what experiential learning looks like in this programme:
Graduates typically find roles such as marketing executive, brand manager, digital marketing specialist, or market analyst. The course develops skills in consumer behaviour, digital marketing, and campaign planning. Starting salaries usually range from £22,000 to £27,000, with growth into senior marketing roles over time.
University Services to Support Employment
The University of Hull offers career support including CV clinics, interview coaching, employer networking events, and access to internships. The Hull University Business School Careers Service provides tailored support for marketing students.
Employment Statistics & Salary Figures
Around 85–90% of graduates are employed or in further study within 15 months. The average graduate salary is approximately £23,000, with variations depending on sector and location.
University–Industry Partnerships
The university works with local and national businesses, offering live project opportunities and internships. Partnerships include firms in retail, digital marketing, and consultancy sectors.
Long-term Accreditation Value
The marketing degree aligns with industry standards and prepares students for professional marketing qualifications. Hull Business School is well regarded for its practical approach.
Graduation Outcomes
Graduates leave with solid skills in marketing strategy, digital marketing, consumer insight, and data analytics—equipping them for roles in diverse marketing environments.
Further Academic Progression:
Graduates often continue with postgraduate courses in Marketing, Digital Marketing, Market Research, or professional marketing certifications to enhance career prospects.
UCAS tariff points: 112 points (e.g. A-levels BBC)The university website provides a "Check your Eligibility" feature, it's a quick form you can fill to check if you're eligible for an offer.CBSE Standard XII (India Senior School Certificate) with a minimum grade of 70% from top 4 subjects averageAP: AP with 3x grades of 3 or higherIELTS (Academic) 6.0 overall Minimum 5.5 in each skill (reading, writing, speaking, listening) Test taken within 2 years of your course start dateTOEFL iBT or Special Edition Home Test: Overall 60-78 – At least - Reading 10, Listening 9, Speaking 17, Writing 19. Test taken within 2 years of your course start dateCBSE: 70% in English accepted in lieu of IELTS, CBSE Standard XII (India Senior School Certificate) with a minimum grade of 70% from top 4 subjects averageMarketing Manager – plans and leads marketing campaignsBrand Manager – develops and maintains brand identityDigital Marketing Specialist – manages online marketing effortsMarket Research Analyst – analyzes consumer behavior and market trendsProduct Manager – oversees product marketing and developmentAdvertising Executive – creates and runs promotional campaignsSales Manager – leads sales teams and client relationsPublic Relations Officer – manages media relations and corporate imageContent Marketing Manager – produces marketing content to engage audiencesMarketing Consultant – advises businesses on marketing strategies
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University of Hull
