Enter OTP
This three-year BA (Hons) Marketing and Management degree at the University of Hull combines core marketing concepts with broader business management skills. It prepares students for versatile careers by teaching how marketing strategies align with organisational goals and operational management.
Curriculum Structure
Year 1
You will be introduced to foundational business and marketing subjects such as Marketing Principles, Introduction to Management, Consumer Behaviour, and Business Environments. The year develops your analytical, communication, and teamwork skills.
Year 2
The second year builds on this foundation with modules including Marketing Communications, Strategic Management, Brand Management, and Research Methods. Practical projects and case studies deepen your understanding of real-world marketing challenges.
Year 3
In the final year, you focus on advanced topics such as International Marketing, Business Strategy, and a dissertation or applied research project. This phase hones your ability to integrate marketing and management for strategic decision-making.
Focus Areas:
Marketing strategy, business management, consumer insights, brand development, strategic planning.
Learning Outcomes:
Graduates will be able to develop and implement integrated marketing and management strategies, analyze market data, manage teams, and lead projects in diverse business settings.
Professional Alignment (Accreditation):
The program is accredited by the Chartered Institute of Marketing (CIM), providing professional development and certification opportunities.
Reputation (Employability & Rankings):
This degree combines core marketing principles with essential management skills, equipping you to tackle challenges across business functions with a marketing focus.
So here’s what experiential learning looks like in this programme:
Graduates commonly take on roles such as marketing manager, business development officer, brand strategist, or market research analyst. This degree combines marketing expertise with core management skills, making graduates versatile and attractive to employers. Starting salaries typically range from £23,000 to £28,000, with career growth into senior management roles.
University Services to Support Employment
The University of Hull offers dedicated career services including personalized coaching, CV and interview workshops, employer networking, and internship opportunities. The Business School Careers Team provides tailored support specific to marketing and management students.
Employment Statistics & Salary Figures
Approximately 87% of graduates are employed or in further study within 15 months. Average starting salary is around £24,000, with higher earnings possible as experience grows.
University–Industry Partnerships
Hull has partnerships with a range of businesses in sectors such as retail, finance, and consultancy. Students benefit from live projects, guest lectures, and placement opportunities.
Long-term Accreditation Value
The program aligns with industry standards and supports progression to professional marketing and management qualifications. Hull Business School is known for its strong employer links and practical approach.
Graduation Outcomes
Graduates gain a broad skillset covering marketing, strategic planning, leadership, and analytics—equipping them for diverse roles in marketing and business management.
Further Academic Progression:
Graduates often pursue postgraduate degrees in Marketing, Business Management, Digital Strategy, or professional qualifications like CIM certifications to advance their careers.
The university website provides a "Check your Eligibility" feature, it's a quick form you can fill to check if you're eligible for an offer.CBSE Standard XII (India Senior School Certificate) with a minimum grade of 70% from top 4 subjects averageAP: AP with 3x grades of 3 or higherIELTS (Academic) 6.0 overall Minimum 5.5 in each skill (reading, writing, speaking, listening) Test taken within 2 years of your course start dateTOEFL iBT or Special Edition Home Test: Overall 60-78 – At least - Reading 10, Listening 9, Speaking 17, Writing 19. Test taken within 2 years of your course start dateUCAS tariff points: 112 points (e.g. A-levels BBC)CBSE: 70% in English accepted in lieu of IELTS, CBSE Standard XII (India Senior School Certificate) with a minimum grade of 70% from top 4 subjects averageThis course is currently available through Clearing, which means our entry requirements are a bit different to what they would normally be.Marketing Manager – develops and implements marketing strategiesBrand Manager – manages brand identity and positioningProduct Manager – oversees product development and marketingMarket Research Analyst – analyzes consumer behavior and market dataSales Manager – leads sales teams and business growthAdvertising Executive – creates and manages promotional campaignsMarketing Consultant – advises businesses on marketing strategiesBusiness Development Manager – identifies and pursues growth opportunitiesPublic Relations Officer – manages communications and corporate imageOperations Manager – improves business processes and efficiency
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University of Hull
