BA Hons Business Management and Marketing

This program blends essential business management skills with a strong focus on marketing, preparing you to operate confidently in a range of commercial roles.

Here’s what experiential learning looks like in this programme:

• Live business and marketing projects: Work with local organizations to develop marketing strategies and solve business challenges.
• Use of digital marketing tools: Gain hands-on experience with platforms like Google Analytics, social media marketing software, and CRM systems.
• Collaborative group work: Build teamwork, communication, and leadership skills through projects and presentations.
• Case studies and simulations: Apply theoretical concepts to practical business and marketing situations.
• Guest speakers and industry events: Connect with professionals and broaden your network through talks and workshops.
• Access to Hull Business School facilities: Modern computer labs, dedicated study spaces, and extensive business and marketing resources.
• Career support services: Workshops on CV writing, interview skills, and job searching tailored to business and marketing careers.
• Final-year independent project: Conduct an in-depth research or consultancy project to demonstrate your expertise.

Graduates often progress into roles such as marketing executive, business development manager, brand strategist, or management consultant. The combined focus on business management and marketing equips students with versatile skills for a wide range of industries. Starting salaries typically range from £23,000 to £28,000, with growth into managerial and specialist roles.

• University Services to Support Employment
  Hull provides extensive career support including one-to-one coaching, CV and interview preparation, employer networking events, and access to internships. The Business School Careers Team specifically supports marketing and management students.

• Employment Statistics & Salary Figures
  Around 85–90% of graduates secure employment or continue in further study within 15 months. Average starting salaries are approximately £24,000, rising as graduates gain experience.

• University–Industry Partnerships
  The university partners with businesses across sectors such as finance, retail, and consultancy, offering live projects, guest lectures, and placement opportunities to enhance employability.

• Long-term Accreditation Value
  The program prepares students for professional qualifications such as those offered by the Chartered Institute of Marketing (CIM) and Chartered Management Institute (CMI), enhancing career prospects. Hull Business School is recognized for strong employer engagement.

• Graduation Outcomes
  Graduates develop a broad skill set including strategic marketing, business analysis, leadership, and communication—ready for dynamic roles in business and marketing environments.

Further Academic Progression:
Graduates often pursue postgraduate study in Marketing, Business Management, Digital Marketing, or professional certifications such as CIM and CMI diplomas.