Enter OTP
This three-year BSc (Hons) Marketing degree from Kent Business School delivers a robust foundation in marketing theory and practice. You’ll develop essential skills in consumer behaviour, digital marketing, branding, and strategic marketing, preparing you for a dynamic marketing career in a competitive global marketplace.
Curriculum Structure
Year 1
The first year introduces you to the fundamentals of marketing, including modules such as Introduction to Marketing, Managing Organisations, Business Economics, and Business Analytics. These courses build your core knowledge and analytical skills essential for marketing success.
Year 2
In the second year, you explore more focused marketing topics such as Consumer Behaviour, Marketing Communications, Digital Marketing, and Strategic Management. This stage emphasizes practical application of concepts through case studies and interactive projects.
Year 3
Your final year concentrates on advanced marketing themes including International Marketing, Brand Management, Marketing Strategy, and a dissertation or consultancy project. This year hones your strategic thinking and prepares you for professional marketing challenges.
Focus Areas:
Digital marketing, consumer behaviour, brand management, marketing strategy, marketing communications.
Learning Outcomes:
Graduates will be able to design marketing strategies, interpret consumer insights, manage brands effectively, apply digital marketing tools, and conduct independent marketing research.
Professional Alignment (Accreditation):
The program is accredited by the Chartered Institute of Marketing (CIM), supporting pathways to professional marketing qualifications.
Reputation (Employability & Rankings):
This program at the University of Kent equips you with core marketing knowledge alongside practical skills through applied projects and industry engagement, preparing you for a dynamic marketing career.
So here’s what experiential learning looks like in this programme:
Graduates commonly secure roles as marketing executives, digital marketing specialists, brand managers, or market research analysts. Starting salaries typically range between £22,000 and £27,000, with strong potential for growth in digital and strategic marketing roles.
University Services to Support Employment
Kent’s Careers and Employability Service provides personalized guidance, CV and interview workshops, employer networking events, and access to placement opportunities. The Kent Extra program further supports skill development and employability.
Employment Statistics & Salary Figures
Approximately 85% of Kent Business School graduates are in employment or further study within 15 months. Median salary levels start around £23,000 and increase with experience.
University–Industry Partnerships
The university has strong links with businesses such as Enterprise Rent-A-Car, Lloyds Bank, and regional marketing firms, providing live project opportunities, internships, and employer events.
Long-term Accreditation Value
The course is CIM accredited, offering exemptions toward professional marketing qualifications. Kent Business School is a member of the Chartered Association of Business Schools, ensuring a high academic standard.
Graduation Outcomes
Graduates complete the program with strong knowledge of marketing principles, digital strategies, consumer behaviour, and analytics—skills highly valued in marketing and communications roles.
Further Academic Progression:
Graduates often pursue master’s degrees in Marketing, Digital Marketing, International Business, or Consumer Behaviour. CIM accreditation supports further study and professional marketing qualifications.
Kent offers an eligibility checking feature on their website which allows students to submit their grades and find out wether they are eligible for that specific program.IELTS 6.0 with a minimum of 5.5 in each componentTOEFL iBT: 80 overall (with a minimum of 20 in R; 19 in L&W; 22 in S)TOEFL home edition also accepted.IELTS and TOEFL tests must have been done no more than 2 years before the start of the course.International Marketing Executive – supports campaigns across global marketsBrand Manager – shapes brand identity for diverse audiencesDigital Marketing Specialist – manages global digital strategiesMarket Research Analyst – studies consumer behavior in international contextsProduct Manager – oversees development and marketing of global productsAdvertising Account Executive – coordinates creative campaigns for brandsMarketing Consultant – advises businesses on international marketing approachesBusiness Development Associate – identifies growth opportunities abroadPublic Relations Officer – manages brand reputation across marketsMarketing Analyst – interprets international market data and trends
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University of Kent
