BSc (Hons) Marketing with a Foundation Year

The BSc (Hons) Marketing with a Foundation Year at the University of Kent is tailored for students who require additional preparation before entering the standard degree. The foundation year builds essential academic skills, after which students progress to core marketing studies.

Experiential learning features include:

• Foundation Year modules: Develops academic writing, numeracy, and business fundamentals to support degree-level success.
• Marketing Live Projects: Engage in live client briefs and practical assignments throughout the course.
• Digital marketing training: Includes tools like Google Analytics, SEO practices, and social media campaign development.
• Year in industry (optional transfer route): Opportunity to move into the sandwich degree format after the foundation year, allowing a placement year.
• Simulation-based assessments: Practical evaluations that mirror marketing campaign decision-making.
• Access to Kent Business School’s ASPIRE lab: Entrepreneurial and innovation support services, especially for students interested in branding or start-ups.
• Guest speakers and business insight events: Regular sessions from industry leaders in marketing, branding, and digital media.
• Career support from Kent’s Employability Points Scheme and Careers and Employability Service: Offers placements, internships, and career development tailored to business students.

Graduates pursue careers in digital marketing, market research, branding, sales, and public relations. Employers include major firms like Google, IBM, and Kantar. Typical starting salaries range from £22,000 to £28,000, with opportunities for rapid progression into managerial roles.

• University Services to Support Employment
  The Careers and Employability Service offers personalized support including career mentoring, CV and interview coaching, networking events, and job fairs. The Kent Extra initiative also supports skills development beyond the classroom.

• Employment Statistics & Salary Figures
  Around 85% of Kent Business School graduates are in work or further study within 15 months. Graduates report high levels of job satisfaction and career readiness.

• University–Industry Partnerships
  Strong links with organizations such as Enterprise Rent-A-Car, Lloyds Bank, and South East regional employers provide access to real-world marketing projects, networking opportunities, and placement options.

• Long-term Accreditation Value
  Kent Business School is a member of the Chartered Association of Business Schools and offers a CIM-accredited marketing curriculum, enhancing professional credibility and offering pathways to marketing certification.

• Graduation Outcomes
  Students graduate with solid foundations in marketing principles, data analysis, and communication strategy, well-equipped for roles in both digital and traditional marketing functions.

Further Academic Progression:
Graduates may progress to master’s programs in Marketing, International Business, or Digital Strategy, or pursue qualifications from the Chartered Institute of Marketing (CIM).