Enter OTP
This four-year degree offered by Kent Business School—one of the UK’s triple-accredited institutions—combines core marketing studies with a valuable year abroad to enhance your global business perspective. You’ll develop key skills in consumer behaviour, digital marketing, branding, and strategy, while gaining real-world international experience that makes your CV stand out.
Curriculum Structure
Year 1
You’ll begin with foundational modules such as Introduction to Marketing, Managing Organisations, Business Economics, and Business Analytics. These provide the essential knowledge and skills to progress confidently into marketing and management.
Year 2
This year focuses on advancing your marketing expertise with modules like Consumer Behaviour, Marketing Communications, Digital Marketing, and Strategic Management. Emphasis is placed on applying theory through case studies and practical projects.
Year 3 (Year Abroad)
You will spend this year studying at one of Kent’s partner universities overseas, gaining invaluable international experience and broadening your understanding of global marketing environments.
Year 4
In your final year, you’ll explore advanced topics including International Marketing, Brand Management, and Marketing Strategy. You will also undertake a dissertation or consultancy project that synthesizes your learning.
Focus Areas:
Digital marketing, consumer behaviour, brand management, strategic marketing, international business, marketing communications.
Learning Outcomes:
Graduates will be capable of designing and implementing marketing strategies, interpreting consumer insights, managing brands in a global context, and navigating international business challenges.
Professional Alignment (Accreditation):
The program is accredited by the Chartered Institute of Marketing (CIM) and delivered by Kent Business School, ensuring alignment with professional standards and providing pathways to certification.
Reputation (Employability & Rankings):
This four-year program offers a comprehensive marketing education combined with a valuable international study experience, enhancing your global business awareness and practical skills.
So here’s what experiential learning looks like in this programme:
Graduates often enter roles such as international marketing manager, brand strategist, digital marketing analyst, or market research consultant. The year abroad enhances global perspective and cross-cultural communication skills, making graduates attractive to multinational firms. Starting salaries typically range from £23,000 to £28,000, with progression to £35,000+ within a few years.
University Services to Support Employment
Kent’s Careers and Employability Service offers tailored support including work placement advice, CV workshops, interview preparation, and employer networking events. The year abroad office supports students in securing relevant international internships.
Employment Statistics & Salary Figures
Approximately 86% of graduates are in work or further study within 15 months. Median starting salaries are around £24,000, rising as graduates gain experience.
University–Industry Partnerships
Kent collaborates with international firms and local businesses for placement opportunities and live projects. Partnerships include agencies in Europe, Asia, and North America, helping students develop practical skills abroad.
Long-term Accreditation Value
The marketing degree is CIM accredited, offering exemptions toward professional marketing qualifications. Kent Business School is also part of the Chartered Association of Business Schools, ensuring academic quality.
Graduation Outcomes
Graduates gain practical marketing expertise combined with international business experience, ready to work in global marketing roles or multinational companies.
Further Academic Progression:
Graduates often pursue master’s degrees in International Marketing, Global Brand Management, Digital Marketing, or Market Research. CIM accreditation supports further professional marketing qualifications.
Year abroad fee: Fees for undergraduate students are £1,430.Kent offers an eligibility checking feature on their website which allows students to submit their grades and find out wether they are eligible for that specific program.IELTS 6.0 with a minimum of 5.5 in each componentTOEFL iBT: 80 overall (with a minimum of 20 in R; 19 in L&W; 22 in S)TOEFL home edition also accepted.IELTS and TOEFL tests must have been done no more than 2 years before the start of the course.International Marketing Executive – supports campaigns across global marketsBrand Manager – shapes brand identity for diverse audiencesDigital Marketing Specialist – manages global digital strategiesMarket Research Analyst – studies consumer behavior in international contextsProduct Manager – oversees development and marketing of global productsAdvertising Account Executive – coordinates creative campaigns for brandsMarketing Consultant – advises businesses on international marketing approachesBusiness Development Associate – identifies growth opportunities abroadPublic Relations Officer – manages brand reputation across marketsMarketing Analyst – interprets international market data and trends
Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.
University of Kent
