Enter OTP
This four-year degree from Kent Business School combines core marketing studies with a valuable year in industry, providing you with essential real-world experience alongside your academic learning. You’ll develop strong skills in consumer behaviour, digital marketing, branding, and strategy, while gaining practical insights and professional connections through a work placement.
Curriculum Structure
Year 1
You’ll begin with foundational modules such as Introduction to Marketing, Managing Organisations, Business Economics, and Business Analytics. These courses build the essential knowledge and skills required for progression in marketing and business.
Year 2
The second year deepens your understanding with modules like Consumer Behaviour, Marketing Communications, Digital Marketing, and Strategic Management. You’ll apply theory through case studies and projects, preparing for professional practice.
Year 3 (Year in Industry)
This year is dedicated to a full-time placement in a marketing role within an organisation, allowing you to gain hands-on experience and apply your academic knowledge in a practical setting. The year in industry enhances your skills, builds professional networks, and increases your employability.
Year 4
Returning to Kent, you will study advanced marketing topics including International Marketing, Brand Management, and Marketing Strategy. You will also complete a dissertation or consultancy project, synthesizing your academic and practical learning.
Focus Areas:
Digital marketing, consumer behaviour, brand management, strategic marketing, professional practice, marketing communications.
Learning Outcomes:
Graduates will be equipped to design marketing strategies, interpret consumer insights, manage brands effectively, utilize digital marketing tools, and apply real-world experience to solve business challenges.
Professional Alignment (Accreditation):
The programme is accredited by the Chartered Institute of Marketing (CIM) and benefits from Kent Business School’s triple accreditation, aligning academic learning with professional standards.
Reputation (Employability & Rankings):
This four-year degree combines core marketing studies with a valuable year of professional work experience, designed to boost your practical skills and employability in the marketing field.
So here’s what experiential learning looks like in this programme:
Graduates typically move into roles such as marketing manager, digital marketing analyst, brand strategist, or market research consultant. The year in industry provides valuable work experience, significantly enhancing employability and practical skills. Starting salaries usually range from £24,000 to £28,000, with faster progression to managerial roles.
University Services to Support Employment
Kent offers dedicated placement support including help with CVs, interview preparation, employer introductions, and a placement preparation module. Career advisors assist students throughout the placement year and beyond.
Employment Statistics & Salary Figures
Around 90% of graduates are in employment or further study within 15 months. Placement students often report higher starting salaries and improved job prospects. Median salary starts at about £25,000, rising with experience.
University–Industry Partnerships
Kent collaborates with a wide range of businesses for placements, including major companies and marketing agencies across sectors such as retail, finance, and technology. Students gain real-world experience with industry leaders.
Long-term Accreditation Value
The program is CIM accredited, allowing students to gain exemptions from some professional marketing qualifications. Kent Business School’s strong reputation and membership in the Chartered Association of Business Schools add further credibility.
Graduation Outcomes
Graduates leave with practical experience in addition to academic knowledge, making them competitive for a variety of marketing roles, including digital, brand, and strategic marketing positions.
Further Academic Progression:
Graduates often pursue postgraduate study in Digital Marketing, Strategic Marketing Management, Market Research, or professional CIM qualifications to advance their careers.
Kent offers an eligibility checking feature on their website which allows students to submit their grades and find out wether they are eligible for that specific program.IELTS 6.0 with a minimum of 5.5 in each componentTOEFL iBT: 80 overall (with a minimum of 20 in R; 19 in L&W; 22 in S)TOEFL home edition also accepted.IELTS and TOEFL tests must have been done no more than 2 years before the start of the course.International Marketing Executive – supports campaigns across global marketsBrand Manager – shapes brand identity for diverse audiencesDigital Marketing Specialist – manages global digital strategiesMarket Research Analyst – studies consumer behavior in international contextsProduct Manager – oversees development and marketing of global productsAdvertising Account Executive – coordinates creative campaigns for brandsMarketing Consultant – advises businesses on international marketing approachesBusiness Development Associate – identifies growth opportunities abroadPublic Relations Officer – manages brand reputation across marketsMarketing Analyst – interprets international market data and trends
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University of Kent
