BA Marketing

This three-year degree (delivered by the School of Business on the Brookfield Campus) combines management studies with specialist marketing modules focusing on digital media, branding, consumer insight, and strategic analysis. The programme is accredited by the Chartered Institute of Marketing (CIM), with optional pathways including a year in industry or year abroad for practical experience and global exposure.

So here’s what experiential learning looks like in this programme:

• Year in Industry (optional, typically Year 3): Work full‑time in a marketing role, gaining professional experience, reflective assessments, and career readiness support from the Business School’s Careers Team.

• Industry-aligned marketing projects & consultancy challenges: Year 2 includes a live Consultancy Challenge module and branding, consumer behaviour, and digital media projects to build marketing strategy and practical skills.

• Hands-on digital tools training: Gain tangible experience with Excel, CRM systems, Google Analytics, marketing research platforms and brand planning tools embedded across the curriculum.

• Integrated Marketing Intelligence and CSR modules: Courses like Marketing Intelligence, Strategic Brand Management, and Environment, Society & Governance apply real-world data and ethical awareness to marketing decision-making.

• Guest lectures and employer events: The Careers Team runs regular business and employer networking events, conferences, and enterprise support to deepen real‑world insight and industry connections.

• Final-year dissertation or business project: Year 3 includes either a marketing dissertation or a marketing/business project, supported by faculty and sometimes developed with external partners.

• Embedded employability portfolio: All students complete a Skills Portfolio, demonstrating communication, leadership, presentation, and strategic thinking skills required in the workplace.

• Strong graduate outcomes & professional accreditation: Accredited by CIM with pathways to CIM qualifications. Graduates have entered roles at firms including Credit Agricole, Barclays, KPMG, Deloitte, Deutsche Bank, and EY.

Graduates typically move into roles such as marketing executive, digital marketing specialist, brand manager, or market research analyst. Employment outcomes are strong:

• About 97% of graduates from Leicester’s Business and Management programmes are in work or further study within 15 months.

• Median earnings start at around £26,000 at 15 months, rise to £27,000 by Year 3, and reach approximately £33,500 by Year 5.

Why this programme stands out for your career:

• University Services to Support Employment
  Leicester’s School of Business features a dedicated Careers & Employability Team working alongside the central university career services. They offer tailored support including CV workshops, interview practice, networking events, placements, and lifelong career support.

• Employment Statistics & Salary Figures
  Around 98–99% of graduates stay in skilled employment or further study within 15 months, with continued salary growth over time (median £26,000 → £27,000 → £33,500 over 5 years).

• University–Industry Partnerships
  Alumni have secured roles with major employers such as Barclays, KPMG, Deloitte, Credit Agricole, and Ernst & Young. Students engage in employer events, guest lectures, and recruitment fairs.

• Long-term Accreditation Value
  The BA Marketing is accredited by CIM, enabling graduates to claim exemptions from certain CIM professional marketing qualifications for up to five years after graduation. The School of Business also holds AACSB and AMBA membership, ensuring global credibility.

• Graduation Outcomes
  You’ll graduate with skills in digital marketing, marketing strategy, consumer insight, analytics, and leadership—supported by structured employability development embedded into modules. The course allows switching to related BA management degrees after Year 1 if you choose.

Further Academic Progression:
Graduates can pursue postgraduate pathways in digital marketing, marketing analytics, international marketing, business strategy, or consumer behaviour. CIM accreditation also supports entry into professional marketing certifications and competitive MSc programmes.