Enter OTP
The BA (Hons) Business and Marketing at the University of Lincoln equips students with a blend of core business management knowledge and specialised marketing skills. The programme focuses on consumer insight, branding, digital marketing, and strategic planning, preparing graduates for a wide range of marketing and business roles.
Curriculum Structure
Year 1
The first year introduces essential business and marketing concepts through modules such as Principles of Marketing, Business Environment, Introduction to Management, and Digital Marketing Fundamentals. Students develop analytical, communication, and problem-solving skills, forming a solid foundation for advanced study.
Year 2
The second year explores applied marketing and management topics including Consumer Behaviour, Brand Management, Marketing Research, and Strategic Marketing Planning. Students engage in practical projects and live case studies to apply theory to real-world business challenges.
Year 3
The final year focuses on strategic and professional marketing skills with modules such as Strategic Marketing Management, Integrated Marketing Communications, International Marketing, and a Dissertation or Marketing Consultancy Project. Students consolidate their knowledge through applied research and practical marketing solutions.
Focus Areas
Marketing strategy, brand management, digital marketing, consumer insight, strategic business planning, and integrated communications.
Learning Outcomes
Graduates will be able to analyse markets and consumer behaviour, develop and implement marketing strategies, manage brands effectively, conduct marketing research, and deliver integrated marketing solutions.
Professional Alignment (Accreditation)
The programme is aligned with the Chartered Institute of Marketing (CIM), offering opportunities for professional recognition and qualifications alongside the degree.
Reputation
This program provides a comprehensive understanding of business principles and marketing strategies, preparing students for various challenges in the business environment.
Experiential Learning Highlights:
Real-World Application
Students engage with real-world scenarios, developing essential skills for the marketplace. The program emphasizes a blend of theory and practical application.
Optional Work Placement Year
Students have the opportunity to undertake a year-long work placement, gaining valuable industry experience and enhancing employability.
International Exposure
The program encourages students to increase their familiarity with the international business environment, identifying marketing opportunities and overcoming challenges in reaching diverse audiences.
Professional Development
Students develop a marketing specialism, exploring the theoretical and practical context of business and marketing.
Graduates are prepared for careers such as Marketing Executive, Brand Manager, Digital Marketing Specialist, or Business Development Coordinator. The course blends business management principles with practical marketing skills, giving students the confidence and competence to thrive in dynamic commercial environments.
University services to support your employment
The University of Lincoln’s Careers and Employability Service provides career coaching, CV and interview support, employer networking events, and access to placement and internship opportunities. Students also benefit from workshops, skills sessions, and alumni mentoring.
Employment stats & salary figures
University–industry partnerships
The programme includes live client projects, industry-linked workshops, and placement opportunities with local and national businesses, providing practical, hands-on experience.
Long-term accreditation value
While not professionally accredited, the degree equips students with transferable business and marketing skills highly valued across industries and provides a foundation for professional qualifications.
Graduation outcomes
Alumni often progress into roles in marketing, digital marketing, brand management, and business development, with opportunities to advance into leadership and strategic positions.
Further Academic Progression
Graduates can continue their studies with:
96 to 104 UCAS tariff points.from a minimum of 2 A Levels or equivalent level 3 qualifications.International Baccalaureate: 28 points overall.GCSE's: Minimum of three at grade 4 or above, which must include English.IELTS 6.0 overall, with a minimum of 5.5 in each element.TOEFL: 79 overall Reading: 18 Listening: 17 Speaking: 20 Writing: 20American Curriculum: Successful completion of the High School Diploma with a minimum GPA of 3.0/4 or above plus one of the following: A minimum of two AP tests with scores of 3+; A minimum of two High School Honors classes with B grades / 80% preferably grade 12 or; A minimum of two College Level classes with B grades / 80% A minimum ACT score of 26 CBSE Secondary School Examination Mathematics/Science: C2, Standard XII, Mathematics/Science: 65%Marketing Manager – develops and implements marketing strategiesBrand Manager – manages brand positioning and identityDigital Marketing Specialist – handles online marketing campaigns and analyticsMarket Research Analyst – studies consumer behavior and market trendsProduct Manager – oversees product development and marketingAdvertising Executive – plans and executes advertising campaignsPublic Relations Officer – manages company image and media relationsSales Manager – leads sales teams and strategiesBusiness Development Manager – identifies and pursues growth opportunitiesMarketing Consultant – advises businesses on marketing strategy and performance
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