BA Hons Marketing

This three-year programme is based at the University’s city-centre campus, where you’ll benefit from excellent facilities and strong industry connections. The course focuses on practical marketing skills, digital tools, and contemporary business challenges, helping you develop both strategic thinking and hands-on expertise.

So here’s what experiential learning looks like in this programme:

• Live marketing projects & group work: Collaborate on real business briefs and marketing campaigns, developing teamwork and problem-solving skills.

• Digital marketing platforms & analytics: Gain experience with industry-standard tools such as Google Analytics, CRM systems, and Excel for data analysis and campaign management.

• Guest lectures & industry workshops: Learn from marketing professionals through interactive sessions, enhancing your understanding of current trends and practices.

• Final-year dissertation or applied project: Conduct an independent research project or practical marketing campaign, applying your knowledge to a real-world context.

• Career support & employability services: Access the University of Liverpool’s Careers and Employability Service for internships, CV workshops, interview preparation, and networking events.

• Modern campus facilities: Study in well-equipped lecture theatres, collaborative learning spaces, and digital resource centres in the heart of Liverpool.

Graduates commonly enter roles such as marketing executive, digital marketing specialist, brand manager, or market research analyst. Starting salaries typically range from £23,000 to £27,000, with steady growth as experience increases, reaching over £35,000 within five years.

Here’s why this programme is a strong choice for your career:

• University Services to Support Employment
  The University of Liverpool’s Careers and Employability Service offers CV workshops, interview preparation, employer networking events, and access to internships and placements. They also provide one-on-one career coaching and alumni mentoring.

• Employment Statistics & Salary Figures
  Around 90% of graduates are employed or in further study within 15 months. Many secure roles directly related to marketing, reflecting the degree’s practical focus and industry relevance.

• University–Industry Partnerships
  Students benefit from connections with companies in retail, digital media, and FMCG sectors. The programme offers guest lectures, live projects, and industry networking events to help students gain practical insights and build professional contacts.

• Long-term Accreditation Value
  The degree is accredited by the Chartered Institute of Marketing (CIM), adding professional recognition and enhancing your employability both nationally and internationally.

• Graduation Outcomes
  Graduates leave equipped with skills in marketing strategy, digital marketing, consumer insight, and data analysis—preparing them for a wide range of marketing roles or further study.

Further Academic Progression:
Graduates can pursue postgraduate studies in digital marketing, marketing analytics, consumer behaviour, or business management. The CIM accreditation also supports advancement to specialised professional qualifications.