Enter OTP
4 Years On Campus Bachelors Program
University of LiverpoolThis four-year degree combines the core marketing curriculum with a valuable year-long industry placement, offering practical experience alongside academic study. It’s perfect for students who want to enhance their employability by gaining real-world marketing skills within a professional environment.
Curriculum structure
Year 1
You’ll start with foundational modules covering marketing principles, consumer behaviour, and market research, along with business fundamentals. The focus is on developing your analytical, communication, and problem-solving skills.
Year 2
This year expands into strategic marketing, brand management, and digital marketing strategies. You’ll also have the opportunity to choose electives that allow you to specialise in areas aligned with your career interests.
Year 3 (Year in Industry)
You will spend this year working full-time in a marketing-related role, applying your knowledge in a professional setting. This placement helps you develop practical skills, industry contacts, and a clearer career focus.
Year 4
Returning from your placement, you’ll study advanced marketing topics such as global marketing and marketing analytics. The final year also includes a dissertation project, encouraging independent research and critical thinking.
Focus areas:
Marketing strategy, consumer behaviour, digital marketing, brand management, practical marketing experience, and research skills.
Learning outcomes:
Graduates will combine strong theoretical knowledge with hands-on industry experience, equipped with the skills needed for successful marketing careers.
Professional alignment (accreditation):
The program is accredited by the Chartered Institute of Marketing (CIM), offering exemptions that support professional marketing qualifications.
Reputation (employability rankings):
This four-year programme includes a dedicated year-long placement between your second and final years, allowing you to apply your marketing knowledge in a real business environment. Based at the city-centre campus, you’ll benefit from excellent facilities and strong industry connections.
So here’s what experiential learning looks like in this programme:
Year-long industry placement: Work full-time in a marketing role with organisations ranging from startups to multinational companies, gaining hands-on experience and building your professional network.
Live marketing projects & group collaboration: Throughout your studies, engage in practical marketing briefs, brand development tasks, and consumer research exercises that mirror real-world challenges.
Digital marketing tools & analytics: Develop proficiency in platforms such as Google Analytics, CRM systems, and Excel to support data-driven marketing decisions.
Guest lectures & industry workshops: Learn from marketing professionals and participate in workshops that connect theory with current industry practice.
Final-year dissertation or applied project: Conduct an independent research project or practical marketing campaign tailored to your interests.
Career support & employability services: Access comprehensive support from the University’s Careers and Employability Service, including placement assistance, CV advice, interview coaching, and networking events.
Modern campus facilities: Study in contemporary lecture theatres, collaborative workspaces, and digital resource centres located in Liverpool’s vibrant city centre.
Graduates commonly secure roles such as marketing manager, digital marketing specialist, brand strategist, or market research analyst. The year in industry provides valuable practical experience that often leads to graduate job offers. Starting salaries typically range from £24,000 to £30,000, with strong potential for growth as experience builds.
Here’s why this programme boosts your career prospects:
University Services to Support Employment
The University’s Careers and Employability Service offers extensive support including CV and interview workshops, placement preparation, networking events, and access to exclusive internship opportunities. Support continues throughout the placement year and beyond graduation.
Employment Statistics & Salary Figures
Approximately 90% of students secure a placement year, gaining real-world experience that enhances employability. Around 90% of graduates find employment or continue further study within 15 months, with placement students often earning higher starting salaries.
University–Industry Partnerships
The programme has strong links with major employers across retail, digital media, FMCG, and consultancy sectors. Students benefit from guest lectures, live projects, and placement opportunities with companies such as Unilever, IBM, Deloitte, and Amazon.
Long-term Accreditation Value
Accredited by the Chartered Institute of Marketing (CIM), this degree adds professional recognition that boosts your career opportunities in the UK and internationally.
Graduation Outcomes
Graduates develop a strong mix of marketing knowledge and practical skills, equipped for strategic roles in marketing, brand management, digital campaigns, or consultancy.
Further Academic Progression:
Graduates can pursue postgraduate degrees in digital marketing, consumer behaviour, international marketing, or business management. The placement experience and CIM accreditation also support advancement to professional marketing qualifications.
Year in industry fee - £1,905IELTS: 6.5 overall, with no component below 5.5TOEFL iBT: 88 overall, with minimum scores of listening 17, writing 17, reading 17 and speaking 19. TOEFL Home Edition not accepted.IB: 34 points overall with no score less than 4 or pass the IB Diploma plus 6,6,5 in 3 HL subjects.GCSE: Mathematics at grade 5/C and GCSE English at grade 4/C required.A-Levels: Applicants with the Extended Project Qualification (EPQ) are eligible for a reduction in grade requirements. For this course, the offer is ABB with A in the EPQ.80% or above when awarded by an accepted State Board. The National Institute of Open Schooling (NIOS) and State Boards of Punjab, Haryana, Gujarat, Uttar Pradesh and Uttarakhand are not accepted. Education must have been completed in English Medium.Marketing Manager – leads and coordinates marketing campaignsBrand Manager – manages brand strategy and positioningDigital Marketing Specialist – executes online marketing initiativesMarket Research Analyst – interprets consumer data and trendsProduct Manager – oversees product marketing and developmentSales Manager – directs sales teams and client relationshipsAdvertising Executive – plans and runs advertising campaignsPublic Relations Officer – handles media relations and public imageMarketing Consultant – provides strategic marketing adviceBusiness Development Manager – drives company growth and partnerships
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