BSc Management (Marketing)

From day one, you'll be applying theory to practice: group work, presentations, market‑research assignments, and the optional placement year let you gain marketing experience in both classroom and professional settings. You’ll learn using real business scenarios, supported by the state‑of‑the‑art facilities at Alliance Manchester Business School, including the new Learning Library and Enterprise Zone, developed as part of the recent Oxford Road campus transformation.

So here’s what experiential learning looks like in this programme:

• Group projects & presentations across every year—including case studies, product development briefs, integrated marketing communications and brand-building exercises—ensuring you practice teamwork, research, and strategy skills on real-world problems.

• Marketing software & digital tools: Many course units involve data analysis, market segmentation, and strategic simulations—preparing you for platforms like SPSS, Excel, digital analytics tools, and CRM systems, which are often introduced through workshops and coursework.

• Optional one-year placement: A self‑arranged industry placement gives you a full twelve months in a marketing‑related environment—strengthening your CV and professional network.

• Final-year dissertation or project option: You can choose a research-based capstone project to explore a marketing issue in depth and build independent analytical and critical-thinking skills.

• Access to enterprise support & business-facing facilities: Alliance MBS’s Enterprise Zone and the Masood Enterprise Centre connect you with start-up initiatives, mentoring, and real entrepreneurial challenges.

• Careers and employability services: As a student, you’ll have access to the University’s Careers Service during your studies and for two years after graduation—support includes employer events, CV clinics, and interview preparation.

• Central Manchester academic and cultural resources: Study in the vibrant Oxford Road campus with access to the John Rylands Library, the University of Manchester Museum, and the Whitworth Gallery, offering spaces for research, exhibitions, and collaborative study.

Graduates frequently step into roles like marketing executive, brand manager, product development coordinator, or digital marketing specialist. Many begin with salaries around £26,000–£28,000 and see their earnings grow to £30,000–£37,500 by Year 3–5, with employers including big names like KPMG, Microsoft, Tesco, Deutsche Bank, and Balfour Beatty.

Now, here’s why this programme can be a smart move for you:

• University Services to Support Employment:
  You gain full access to the dedicated Careers Service during your studies and for two years afterward, including 1‑to‑1 CV reviews, mock interviews, workshops, and employer events.

• Employment Statistics & Salary Figures:
  Around 90‑94% of students are employed or in further study within 15 months of graduation; typical starting placement roles can pay £19,000–36,000. Median salaries are approximately £26,000 at 15 months, rising to £30,000–37,500 by Year 5.

• University–Industry Partnerships:
  Graduates have gone on to work for employers including KPMG, Deutsche Bank, Microsoft, Tesco, and Balfour Beatty—highlighting strong industry links right from course design to recruiting events.

• Long-term Accreditation Value:
  Alliance Manchester Business School holds the “Triple Crown” accreditation, recognised by EQUIS, AMBA, and AACSB—an internationally respected validation of quality.

• Graduation Outcomes:
  Post-graduation, as many as 65% of roles are classified as skilled jobs; graduates report meaningful, relevant work with employers in sectors like science, business research, administration, and consultancy.

Further Academic Progression:
You can build on this degree with postgraduate studies in fields such as business management, economics, branding, or entrepreneurship. Alumni have progressed to institutions including the London Business School, University of Lausanne, and University of Jiao Tong.