BSc Management (Marketing) with Industrial/Professional Experience

This four-year programme is designed to immerse you in real-world business from the very beginning, combining theoretical marketing knowledge with hands-on tasks, group collaboration, and a dedicated industrial placement year. Taught at Alliance Manchester Business School, you'll benefit from innovative learning spaces, digital tools, and professional exposure—all tailored to help you graduate career-ready.

Here’s what experiential learning looks like in this programme:

• Full-year industrial placement (Year 3): You’ll undertake a self-arranged marketing-related placement with support from the university’s dedicated careers and placement teams. This gives you a year of real industry experience and helps strengthen your CV, confidence, and career prospects.
• Real placements, real rewards: Successful placement students in Management (Marketing) achieved top academic results, with many earning average salaries of around £19,000 and some exceeding £36,000 during their placement year.
• Group projects & case studies: Across the programme, you'll take part in collaborative marketing challenges like product launches, strategy development, brand campaigns, and simulations that reflect the kind of projects you’ll face in a professional environment.
• Marketing tools & digital platforms: Through coursework and workshops, you’ll develop hands-on experience with tools like SPSS, Excel, CRM systems, and digital analytics platforms—essential for modern marketing roles.
• Final-year project or dissertation: In your fourth year, you’ll have the option to undertake an independent research project on a real-world marketing issue, guided by expert academic staff.
• Enterprise facilities & start-up support: Through Alliance MBS’s Enterprise Zone and the Masood Enterprise Centre, you can explore entrepreneurship, access mentorship, and work on live business ideas or commercial projects.
• Careers support & employer access: The University’s Careers Service provides support during your degree and for up to two years after graduation—through events, employer networking, CV advice, and mock interviews.
• Campus learning & research resources: You’ll have access to the Learning Library, John Rylands Library, University of Manchester Museum, and the Whitworth Gallery—all part of a vibrant academic environment that supports both study and creative thinking.

Graduates typically enter roles such as marketing executive, brand manager, management trainee, or product development coordinator. Many begin with placement salaries around £19,000, with some roles paying up to £36,000, and full-time starting salaries often ranging from £26,000 to £28,000, growing to £30,000–£37,500 within a few years.

Now, here’s why this programme can be an excellent stepping stone for your career:

• University Services to Support Employment:
  You’ll have access to the University Careers Service throughout your studies and up to two years after graduation, offering 1‑to‑1 CV clinics, practice interviews, employer workshops, and career fairs.

• Employment Statistics & Salary Figures:
  About 90% of students (including placements) achieve a first- or second-class degree. Around 100% of graduates are employed or in further study within 15 months. Starting placement salaries average £19,000, with some reaching £36,000; post-graduation salaries often fall around £26,000 and can rise above £30,000 within a few years.

• University–Industry Partnerships:
  Past students have gained placements or employment with leading organisations such as KPMG, Microsoft, Deutsche Bank, Tesco, Balfour Beatty and major brands including Unilever, L'Oréal, and Deloitte.

• Long‑term Accreditation Value:
  Alliance Manchester Business School is part of a globally recognized institution within a Russell Group university. Its business programmes consistently rank among the UK’s top‑10 in business and management, lending strong credibility to your degree.

• Graduation Outcomes:
  Even within a compressed four-year timeline that blends study and placement, students graduate with meaningful employment—often receiving job offers directly from their placement organisations. Many positions are skilled, and the real‑world experience gives you an immediate advantage over peers without placement experience.

Further Academic Progression:
Upon completing this degree, you’re well positioned for postgraduate study in fields like marketing strategy, consumer psychology, business management, branding, or market research. Alumni have gone on to top institutions such as London Business School, the University of Lausanne, and Shanghai Jiao Tong University to pursue advanced qualifications in business and related fields.