BSc Business and Management (Marketing)

This three‑year degree at Henley Business School, part of the University of Reading, blends core business disciplines with in-depth marketing theory and practical application. You’ll explore areas like marketing communications, digital marketing, branding, and consumer behaviour—within a strong business-management framework covering data analytics, operations, entrepreneurship, human resources, and accounting.

Key Features:

• Live marketing and business projects: Work through real‑world business problem-solving and marketing simulations embedded throughout your studies, helping you apply theory into context and build teamwork, research and presentation skills.

• Industry-standard digital tools: Develop essential proficiency in tools such as Excel, Google Analytics, CRM systems, SPSS and digital analytics platforms—featured in workshops and coursework aligned with current employer expectations.

• Delivered by Henley Business School: You’ll learn from faculty experts and business practitioners at a triple‑accredited school (AMBA, EQUIS, AACSB), ranked in the top 10 for marketing and top‑25 overall in UK business and management.

• Accredited by the Chartered Institute of Marketing (CIM): You’ll qualify for exemptions from most CIM professional Certificate courses, giving your qualification added value.

• Embedded employability support: Career-ready skills are built into the curriculum, including a second-year guided project on social responsibility involving local community collaboration—plus dedicated careers coaching, CV and interview support throughout your degree.

• Optional four-year variants available: You may choose to explore a standard three-year route or extend to a four-year version featuring either a placement year or a study year abroad for international or professional experience.

• Strong graduate outcomes: Henley Business School ranks #1 in the UK for “Career on Track” and #2 for “High-skilled job” in Business Studies (Daily Mail Guide 2025), reflecting excellent employability prospects across sectors including marketing, finance, consultancy and management.

• Learning environment & facilities: Based at the University’s spacious Whiteknights campus—with nearly a million library resources, collaborative study spaces, entrepreneurial hubs, and access to vibrant student life—Henley students benefit from a supportive and resource-rich academic setting.

Graduates take on roles like marketing executive, digital marketing specialist, brand manager, or business development consultant. First-year salaries typically fall in the £24,000–£29,000 range, advancing to £30,000 by Year 3 and £38,000+ by Year 5.

Now, here’s why this degree can launch your marketing career:

• University Services to Support Employment
  Henley Business School’s Careers and Enterprise Team delivers tailored support: CV workshops, mock interviews, employer networking, competence-based training, and access to graduate recruitment fairs. The support continues throughout your degree to help secure relevant roles after graduation.

• Employment Statistics & Salary Figures
  Approximately 82–85% of graduates secure jobs where their degree is essential or beneficial within 15 months. Around 85% remain in employment or further study, with about 60% saying their role aligns closely with their future plans.

• University–Industry Partnerships
  The programme benefits from Henley’s connections with renowned employers across industries such as finance, consultancy, FMCG, IT, and marketing. Graduates have progressed to companies like Deloitte, EY, IBM, Vodafone, and Capgemini.

• Long‑term Accreditation Value
  The programme is triple‑accredited by AMBA, EQUIS, and AACSB, reinforcing its global reputation. It is also CIM‑accredited, enabling students to gain exemptions from professional marketing certificates.

• Graduation Outcomes
  You’ll develop strategic marketing, consumer insight, digital analytics, and business leadership skills—preparing you for diverse roles or further study across consultancy, finance, tech, and more.

Further Academic Progression:
Graduates are well positioned to pursue postgraduate study in fields such as international marketing, digital strategy, marketing analytics, or business management. The combination of academic strength, triple accreditation, and CIM recognition means strong eligibility for competitive MSc programmes or professional qualifications.