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3 Years On Campus Bachelors Program
University of SalfordThe BSc (Hons) Business Management with Marketing program at the University of Salford is designed to provide students with a solid foundation in business management principles while integrating specialized marketing knowledge. This combination prepares graduates for a dynamic career in the global business environment.
Curriculum Structure
Year 1
Students are introduced to core business disciplines, including modules on digital and business skills, understanding organizations, and mobile, media, and marketing. These foundational courses lay the groundwork for more advanced studies in business and marketing.
Year 2
The second year delves deeper into marketing-specific topics, such as marketing communications, consumer behavior, and digital marketing strategies. Students engage in practical projects and case studies, enhancing their ability to apply marketing concepts in real-world scenarios.
Year 3
In the final year, students focus on strategic marketing, brand management, and marketing analytics. They undertake a major project or dissertation, allowing them to explore a specific area of interest in depth.
Focus Areas
Brand management, consumer behavior, digital marketing, marketing communications, strategic marketing, marketing analytics.
Learning Outcomes
Graduates will be able to develop and implement effective marketing strategies, conduct market research and analyze consumer data, manage brands across different platforms, and apply digital marketing tools to real-world challenges.
Reputation
This program offers a comprehensive understanding of business management principles, integrating marketing strategies to prepare students for dynamic roles in various industries.
Experiential Learning Highlights:
Graduates are prepared for roles such as Marketing Executive, Brand Manager, Business Development Officer, or Digital Marketing Specialist. The programme combines core business management knowledge with practical marketing skills, ensuring graduates can contribute strategically and operationally in a business environment.
University services to support your employment
Salford’s Careers and Employability Service offers personalised career guidance, CV and interview preparation, employer networking events, and support in securing placements and internships. Students also benefit from workshops, mentoring schemes, and live project opportunities with industry partners.
Employment stats & salary figures
University–industry partnerships
Strong links with local and national businesses provide live consultancy projects, placements, and networking opportunities. Students often work on real-world marketing campaigns and business strategy projects.
Long-term accreditation value
The programme is aligned with industry expectations and provides a pathway to professional qualifications such as CIM, supporting long-term career progression.
Graduation outcomes
Alumni commonly enter marketing management, business development, brand management, and consultancy roles, with opportunities to progress into senior and strategic positions.
Further Academic Progression
Graduates may continue their studies with:
IELTS: 6.0 with no component lower than 5.5GCSE Maths and English at grade C / grade 4 or above.UCAS Tariff points 104 – 112 UCAS tariff points from A Levels or equivalentA level BCC - BBC with a minimum of two A2 passes. American HSD: Applicants will need: a combined score of SAT I of at least 1260 with an individual minimum score in mathematics of 570 /800 and an individual minimum score of 610/800 in the evidence-based reading and writing section; or ACT with a score of at least 26; or grade 3, 3, 4 in three Advanced Placement Tests (APs) in specified subjects; or SAT II in three specified subjects at 575 or better (tests will be accepted interchangeably as long as in total three subject areas are covered).Optional placement year availableMarketing Manager – develops and executes marketing strategiesBrand Manager – manages brand identity and positioningDigital Marketing Specialist – handles online campaigns and analyticsMarket Research Analyst – studies consumer behavior and market trendsProduct Manager – oversees product development and marketingAdvertising Executive – creates and runs advertising campaignsSales Manager – leads sales teams and strategiesPublic Relations Officer – manages company image and media relationsBusiness Development Manager – identifies and pursues growth opportunitiesMarketing Consultant – advises businesses on marketing strategy and performance
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