Enter OTP
This four-year honours degree in Marketing is delivered by Strathclyde Business School in Glasgow. It combines robust marketing study with the university’s signature Management Development Programme (MDP)—a real business project–based learning platform—ensuring graduates gain both academic insight and practical skills in consumer behaviour, digital marketing, branding, and analytics. Graduates are highly valued by employers, with career paths into roles such as Brand Manager, Digital Marketing Assistant, and Business Analyst.
Curriculum Structure
Year 1
You begin with a broad introduction to business and marketing. Core modules include Introduction to Marketing & Entrepreneurship and modules in accounting, international business, and economics—alongside the Management Development Programme and Academic Skills training to prepare for your marketing specialism.
Year 2
From Year 2 you choose marketing as your specialism and immerse in marketing-specific modules such as Consumer Behaviour, Brand Building, Social Marketing, or Sports Marketing, along with continued participation in the MDP academic framework.
Year 3
You deepen your learning through advanced marketing modules like International Business Management or advanced consumer behaviour topics. You continue to engage with real-world MDP projects.
Year 4
In your final year, you explore optional modules such as Sports Marketing, Sustainability, FMCG Brand Building, or Advanced Consumer Behaviour. A major project allows independent, in-depth exploration of a marketing topic aligned to your interests.
Focus Areas
Marketing communications, brand building and positioning, consumer behaviour, strategic marketing, international marketing, social marketing, and sustainability.
Learning Outcomes
Graduates will develop strong analytical, strategic, and creative abilities. They can craft and implement effective marketing campaigns, analyse consumer trends, work in teams on business problems, and tackle global marketing challenges.
Professional Alignment
Delivered by the triple-accredited Strathclyde Business School (AACSB, EQUIS, AMBA), this programme is firmly aligned with industry standards and best practices.
Reputation
The BA (Hons) Marketing at University of Strathclyde Business School is a four-year programme known for its strong focus on practical skills and industry engagement. Strathclyde is Scotland’s only triple-accredited business school, highly regarded for blending theory with real-world business applications.
Experiential Learning Highlights:
Management Development Programme (MDP): Students work in project teams across Years 1–3 on real business challenges, receiving feedback from external employers such as Deloitte, P&G, Barclays, and EY.
Live business briefs & marketing competitions: Participate in competitions like CIM The Pitch, offering professional marketing challenges that can lead to internships or job offers.
Guest lectures & masterclasses: Leading marketing and business practitioners from companies like Unilever, IKEA, Apple, and Whyte & Mackay deliver sessions linking classroom theory to industry trends.
Marketing Tools & Digital Skills: Coursework includes practical use of digital analytics (Google Analytics), CRM, Excel, market research, and brand planning tools aligned with employer expectations.
Study abroad & internship pathways: Opportunities exist to study overseas at partner universities and to engage in internships or exchange placements to gain global and professional experience.
Career-ready curriculum & outcomes: Graduates typically enter roles such as Brand Manager, Digital Marketing Assistant, Account Executive, or Business Analyst, with employers including Apple, IKEA, Unilever, and Whyte & Mackay. Graduate employment rates are high.
Hands-on assessment & academic skills development: Many modules include group projects, presentations, marketing reports, and an Academic Skills module to develop research and reflective abilities.
Diverse, inclusive environment: The university welcomes students from over 140 countries, providing rich multicultural exposure alongside Glasgow’s vibrant business and creative sectors.
Graduates commonly move into roles such as marketing executive, digital marketing specialist, brand manager, or market research analyst. Approximately 90% are working or studying within 15 months and in highly skilled roles. Median salaries typically fall around £26,000 at 15 months, £25,000 at 3 years, and £29,500 by Year 5.
Here’s how this programme equips you for a successful marketing career:
University Services to Support Employment
The Careers & Enterprise Centre works closely with the Business School to support you throughout your degree—offering CV and interview workshops, employer networking events, and opportunities to access internships and live marketing projects.
Employment Statistics & Salary Figures
Data shows around 90% of graduates are employed or studying within 15 months. 100% of roles are classified as skilled jobs. Median salaries range from £26,000 initially to around £29,500 by Year 5.
University–Industry Partnerships
Students benefit from strong industry engagement through projects like CIM’s marketing competition (“The Pitch”) and employer collaborations with brands like Apple, IKEA, Unilever, and others.
Long-term Accreditation Value
Strathclyde Business School was the first triple‑accredited UK business school in Scotland (AACSB, EQUIS, AMBA). The BA in Marketing carries CIM accreditation, allowing professional qualification exemptions for up to five years after graduation.
Graduation Outcomes
The structured Management Development Programme (MDP) ensures you build real consulting, teamwork, and professional skills to complement your marketing knowledge. Alumni frequently secure roles in sales, business analytics, finance, and broader strategic positions across sectors.
Further Academic Progression:
Upon completing this degree, you’re well placed for postgraduate study in areas such as digital marketing, brand strategy, marketing analytics, international marketing, or consumer behaviour research. The international and professional credibility of a triple‑accredited business school adds weight to your profile for advanced academic or professional certification pathways.
A Level: GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered in lieu of EnglishIB: 32-30 (no subject below 5 and including English SL5, Maths/Maths Studies SL5).CBSE: For entry to Strathclyde undergraduate programmes the university looks for 70-75% in all subjects taken at level XII and the same at level X. Marks should be particularly strong in the proposed area of study.IELTS (Academic) 6.5 overall (no individual band less than 5.5)TOEFL (ibt): 80 overall, with the following minimum scores in each component: Listening: 17 Reading: 18 Speaking: 20 Writing: 18.We invite interested students to submit their application directly or through UCAS for their chosen course, along with their current or completed high school diploma, which we will consider with a minimum 3.0 GPA.ACT: 27 plus 2 AP exams with scores of 4+, SAT: 1200 (600 in each component)Marketing Manager – leads marketing strategy and campaign executionBrand Manager – builds and manages brand reputationDigital Marketing Specialist – runs digital marketing initiativesMarket Research Analyst – studies consumer data to inform decisionsProduct Manager – oversees product lifecycle and promotionAdvertising Executive – develops and coordinates advertising campaignsSales Manager – directs sales teams and operationsPublic Relations Officer – manages media and public perceptionContent Marketing Manager – creates engaging marketing contentMarketing Consultant – advises organisations on marketing strategies
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University of Strathclyde
