Enter OTP
This three-year degree from the University of Sussex combines marketing theory with management practice, preparing you for a dynamic career in business. You’ll explore areas such as consumer behaviour, brand development, digital marketing, and strategic management. The program emphasizes sustainability and social responsibility, aligning with the university's commitment to ethical business practices.
Curriculum Structure
Year 1
Foundational modules include Introduction to Marketing, Business Economics, Organisational Behaviour, and Management Principles. These courses establish a solid understanding of business operations and marketing fundamentals.
Year 2
Advancing your knowledge, you'll study modules like Consumer Behaviour, Brand Management, Digital Marketing, and Marketing Research. This year deepens your analytical skills and understanding of market dynamics.
Year 3
The final year focuses on strategic marketing, international marketing, and marketing communications. A dissertation or major project allows you to apply your learning to real-world business challenges.
Focus Areas
Consumer behaviour, brand development, digital marketing, strategic management, sustainability, and social responsibility.
Learning Outcomes
Graduates will be equipped to analyze market trends, develop and implement marketing strategies, understand consumer psychology, and manage business operations effectively.
Professional Alignment
The program aligns with industry standards, preparing students for various roles in marketing and management.
Reputation (employability & rankings):
This three-year degree is delivered by Sussex Business School, accredited by EQUIS and AMBA, and designed to combine core marketing and management knowledge with real-world skills and industry links.
So here’s what experiential learning looks like in this programme:
Real-world marketing projects and case studies: Throughout the course, you engage in live briefs and scenarios that develop problem-solving, teamwork, and communication skills essential for marketing professionals.
Digital marketing tools training: Gain hands-on experience with platforms like Google Analytics, CRM systems, and social media analytics to analyze data and design campaigns.
CIM Graduate Gateway accreditation: Access Chartered Institute of Marketing qualifications integrated within the curriculum, enhancing your professional credentials.
Guest lectures and industry talks: Regular sessions with marketing experts and business leaders provide insight into current trends and practical challenges.
Academic Success Adviser support: Receive tailored guidance on study skills, research, and presentations to boost academic and professional success.
Optional placements and internships: Although primarily a three-year course, you can pursue summer internships or part-time work to gain real-world experience.
Sussex Business School facilities: Study in modern lecture theatres, dedicated computer labs, and collaborative spaces equipped with the latest digital tools.
Career support services: Benefit from the university’s career service offering CV workshops, mock interviews, networking events, and employer connections.
Graduates typically progress into roles such as marketing executive, brand manager, digital marketing specialist, or business development consultant. Most find employment or continue further study quickly after graduation, with salaries increasing steadily over time.
University Services to Support Employment
Sussex offers a dedicated Careers and Employability Centre providing CV workshops, interview coaching, employer networking events, internship access, and placement support throughout your studies.
Employment Statistics & Salary Figures
Around 97% of graduates are in work or further study within 15 months of finishing. Median salaries start around £25,500 three years after graduating and can rise to approximately £30,500 by Year 5.
University–Industry Partnerships
The university maintains strong relationships with industry partners, giving students opportunities to work on real projects and network with potential employers.
Long-term Accreditation Value
The programme is accredited by the Chartered Institute of Marketing (CIM), allowing graduates to gain exemptions and professional qualifications that add significant value to their career prospects.
Graduation Outcomes
You’ll graduate with strong skills in marketing strategy, consumer insight, digital marketing, and business management — equipping you for a variety of roles across sectors.
Further Academic Progression:
Graduates can pursue postgraduate studies in strategic marketing, international business, marketing analytics, or digital marketing. CIM accreditation also supports progression to professional marketing certifications.
NB: Fees are not yet set for the academic year 2026/27 – please check back in September 2025. Note that your fees, once they’re set, may be subject to an increase on an annual basis.A-Levels: You must have GCSE (or equivalent) Mathematics, with at least grade 4 (or grade C).IELTS: 6.0 overall, including at least 5.5 in each componentIELTS: scores are valid for two years from the test date. You cannot combine scores from more than one sitting of the test. Your score must be valid when you begin your Sussex course.CBSE: 70%-80% from SSC All India Senior School Certificate Examination, Good Maths results expected throughout your secondary education.TOEFL(iBT): 80 overall, including at least 17 in Listening, 18 in Reading, 20 in Speaking, 17 in Writing.Central Board of Secondary Education (CBSE) – English Core only: 70% accepted as a sign of English Proficiency.Entry requirements are guidelines and applications are assessed on a case-by-case basis.AP Test: 544 required.Marketing Manager – plans and leads marketing campaignsBrand Manager – develops and manages brand imageProduct Manager – oversees product development and marketingMarket Research Analyst – analyzes consumer data and trendsSales Manager – directs sales strategies and teamsAdvertising Executive – creates promotional content and campaignsMarketing Consultant – provides strategic marketing adviceBusiness Development Manager – identifies growth opportunitiesPublic Relations Officer – manages corporate communicationsOperations Manager – improves business efficiency and processes
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University of Sussex
