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3 Years On Campus Bachelors Program
University of SussexThis three-year degree from the University of Sussex combines marketing and management theory with insights into consumer psychology. It prepares you for careers in areas such as digital marketing, brand management, and marketing consultancy. The program emphasizes understanding human behaviour to inform effective business strategies.
Curriculum structure
Year 1
You will study foundational business and marketing modules such as Introduction to Marketing, Business Economics, Organisational Behaviour, and Principles of Management. Additionally, you’ll explore key concepts in Psychology Fundamentals and develop essential academic skills to support your learning.
Year 2
This year focuses on deepening your understanding with modules including Consumer Behaviour, Brand Management, Digital Marketing, Marketing Research, and Psychological Approaches to Marketing. Elective modules within marketing or management allow you to tailor your studies to your interests.
Year 3
In your final year, you will study advanced topics such as Strategic Marketing, International Marketing, and Marketing Communications. A dissertation or major project offers the opportunity to conduct in-depth research, with optional modules available in advanced marketing or psychology.
Focus areas:
Consumer behaviour, brand development, digital marketing, strategic management, and psychological insights in marketing.
Learning outcomes:
Graduates will be able to critically evaluate organisational and consumer behaviour, develop and implement effective marketing strategies, apply psychological principles to marketing practices, conduct marketing research and analysis, and communicate marketing ideas clearly and persuasively.
Professional alignment (accreditation):
This program is accredited by the Chartered Institute of Marketing (CIM) and is delivered by the EQUIS and AMBA-accredited University of Sussex Business School, ensuring alignment with professional standards.
Reputation (Employability & Rankings):
This three-year degree, offered by Sussex Business School and the School of Psychology, combines practical marketing skills with a deep dive into psychological principles shaping consumer decisions.
So here’s what experiential learning looks like in this programme:
Interdisciplinary projects: Apply psychological theories to real-world marketing challenges through group projects and case studies, enhancing your problem-solving and teamwork skills.
Digital marketing and analytics tools: Hands-on experience with platforms such as Google Analytics, CRM software, and data analysis tools to track and influence consumer behaviour.
Guest lectures from industry experts and psychologists: Gain practical insights linking theory to current marketing and behavioural science practices.
Research skills development: Access psychology laboratories and research facilities to engage in experiments and data collection relevant to marketing psychology.
CIM Graduate Gateway accreditation: Earn professional marketing qualifications embedded within the course curriculum.
Academic support and mentoring: Dedicated advisers help develop your academic skills and career planning.
Optional internships and placements: Opportunities to gain workplace experience during or after your studies to enhance employability.
Collaborative learning spaces and digital resources: Study in modern facilities with access to computer labs, extensive libraries, and online learning platforms.
Graduates typically progress into roles such as marketing executive, brand manager, digital marketing specialist, or business development consultant. Most find employment or continue further study quickly after graduation, with salaries increasing steadily over time.
University Services to Support Employment
Sussex provides comprehensive career support through its Careers and Employability Centre, offering CV workshops, interview preparation, employer networking events, and access to internships and placements.
Employment Statistics & Salary Figures
Approximately 97% of graduates are employed or in further study within 15 months. Median salaries start around £25,500 three years after graduating and rise to about £30,500 by Year 5.
University–Industry Partnerships
The university maintains strong relationships with industry partners, creating opportunities for students to gain real-world experience and networking connections.
Long-term Accreditation Value
This programme is accredited by the Chartered Institute of Marketing (CIM), enabling graduates to gain exemptions and professional marketing qualifications that enhance career prospects.
Graduation Outcomes
Graduates gain a solid understanding of marketing, management, and psychological principles, preparing them for a broad range of roles in marketing, consumer insight, and business strategy.
Further Academic Progression:
Graduates can pursue postgraduate study in areas such as strategic marketing, digital marketing, marketing analytics, or consumer behaviour. The CIM accreditation supports progression toward professional marketing certifications.
NB: Fees are not yet set for the academic year 2026/27 – please check back in September 2025. Note that your fees, once they’re set, may be subject to an increase on an annual basis.A-Levels: You must have GCSE (or equivalent) Mathematics, with at least grade 4 (or grade C).IELTS: 6.0 overall, including at least 5.5 in each componentIELTS: scores are valid for two years from the test date. You cannot combine scores from more than one sitting of the test. Your score must be valid when you begin your Sussex course.TOEFL(iBT): 80 overall, including at least 17 in Listening, 18 in Reading, 20 in Speaking, 17 in Writing.Central Board of Secondary Education (CBSE) – English Core only: 70% accepted as a sign of English Proficiency.Entry requirements are guidelines and applications are assessed on a case-by-case basis.CBSE: 70%-80% from SSC All India Senior School Certificate Examination, Good Maths results expected throughout your secondary education.AP Test: 544 required.Consumer Insight Analyst – studies psychological factors influencing buying decisionsMarketing Manager – applies psychology to develop effective marketing strategiesBrand Manager – builds emotionally engaging brand identitiesMarket Research Analyst – uses psychology to interpret consumer dataAdvertising Executive – designs campaigns based on consumer behaviorProduct Manager – integrates psychological insights into product developmentBehavioural Marketing Specialist – creates targeted marketing strategiesPublic Relations Officer – manages brand reputation using psychological principlesCustomer Experience Manager – improves customer interactions through psychologyMarketing Consultant – advises on psychology-driven marketing approaches
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