1. University of the West of England
  2. Program
  3. Bachelors
  4. BA(Hons) Business Management and Marketing

BA(Hons) Business Management and Marketing

3 Years On Campus Bachelors Program

University of the West of England

Program Overview

This three-year degree at UWE Bristol combines business management with a marketing specialism, providing students with a comprehensive understanding of how organisations operate and how marketing drives growth, engagement, and innovation. Designed with input from industry professionals, the course prepares you for a wide range of roles by developing your strategic, analytical, and creative thinking skills.

Curriculum Structure

Year 1
Core modules introduce key business disciplines such as Marketing Principles, Business Decision Making, Managing People, and Understanding Organisations and Markets. You’ll also begin developing transferable skills in communication, teamwork, and digital literacy.

Year 2
You’ll explore core areas like Digital Marketing, Integrated Marketing Communications, Management Skills, and Market and Business Research. Optional modules allow for personalisation in areas like entrepreneurship or global business.

Final Year
You will engage in strategic-level marketing modules including Global Marketing Management and Strategic Management. A key highlight is the Applied Business Project or Work-Based Learning Project, allowing you to solve real-world problems or gain hands-on experience. This year refines your employability, strategic, and critical thinking skills.

Focus Areas:
Strategic marketing, business operations, digital communications, consumer behaviour, global markets, project-based learning.

Learning Outcomes:
Graduates will be equipped to design and execute marketing strategies, analyse business challenges, lead teams, and adapt to the evolving needs of global industries.

Professional Alignment (Accreditation):
The course is accredited by the Chartered Institute of Marketing (CIM), giving you access to additional professional qualifications and industry resources during your studies.

Reputation (Employability & Rankings):

  • 89% of UWE Business School graduates are in work or further study within 15 months (Graduate Outcomes, 2023)
  • Strong ties with industry leaders across the UK and Europe
  • Excellent internship and placement opportunities through UWE's strong employer network
  • Recognised for practical teaching methods and real-world relevance in course design

Experiential Learning (Research, Projects, Internships etc.)

This three-year degree delivers a dual-focus education in business management and marketing, equipping students with a strong foundation in commercial awareness and creative marketing strategies.

Here’s what experiential learning includes in this programme:

  • Real-world marketing projects: Collaborate with local and national businesses on live briefs and practical marketing campaigns.
  • Simulations and marketing challenges: Take part in business simulations and strategy games that mimic real-world marketing decision-making.
  • Professional development workshops: Gain skills in negotiation, communication, project management, and leadership.
  • UWE Bristol Business School environment: Study in a modern, practice-focused learning space designed to replicate industry settings.
  • Guest speakers and networking events: Engage with marketing professionals and entrepreneurs through regular talks and events.
  • Career support and mentoring: Benefit from tailored career advice, employer networking opportunities, and personal development planning.
  • Optional placement or international study: While this version is a 3-year course, students have the option to transfer to a sandwich degree with a year in industry or study abroad.
  • Final year project or dissertation: Choose a topic in marketing or business management to explore in-depth, either through research or practical application.

Progression & Future Opportunities

Graduates typically pursue careers as marketing executives, brand managers, digital marketing specialists, or business development officers. The degree combines core business knowledge with marketing expertise, equipping students for roles across industries. Average starting salaries range from £23,000 to £27,000, with strong upward potential in managerial tracks.

  • University Services to Support Employment
    UWE offers career coaching, networking events, placement opportunities, and support via the Careers Toolkit platform. The Enterprise Zone also supports students interested in starting their own businesses.

  • Employment Statistics & Salary Figures
    Approximately 90% of graduates are employed or in further study within 15 months. Graduates from this program benefit from the applied learning approach and strong employer links, often securing graduate-level roles quickly.

  • University–Industry Partnerships
    UWE partners with firms like Unilever, IBM, Rolls-Royce, and many SMEs. These relationships support guest lectures, live projects, and recruitment pipelines. Many students gain internships or part-time roles during study.

  • Long-term Accreditation Value
    The program is CIM accredited, enabling students to gain professional marketing qualifications alongside their degree. UWE Bristol Business School holds significant industry credibility and is a member of AACSB.

  • Graduation Outcomes
    Graduates are well-prepared for dynamic marketing roles across sectors, or for general business and consultancy roles. The blend of practical and academic learning supports long-term professional growth.

Further Academic Progression:
Graduates frequently pursue MSc Marketing, Digital Marketing, MBA, or CIM professional diplomas to specialize or advance in leadership roles.

Program Key Stats

£16,000 (Annual cost)
£ 29
Rolling


Eligibility Criteria

BBC
2.8
35
65

1050
19
6.0
80

Additional Information & Requirements

Career Options

  • Marketing Manager – plans and directs marketing strategies
  • Brand Executive – manages brand image and positioning
  • Business Development Officer – drives company growth and partnerships
  • Product Manager – coordinates product strategy and market fit
  • Digital Marketing Executive – executes online marketing campaigns
  • Market Research Analyst – studies trends to inform business decisions
  • Advertising Executive – works on campaign creation and media planning
  • Sales Manager – leads sales strategies and team performance
  • Marketing Consultant – advises businesses on marketing solutions
  • Account Manager – maintains client relationships and project delivery  

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