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4 Years On Campus Bachelors Program
University of the West of EnglandThe BA (Hons) Business Management and Marketing (with Foundation Year) at UWE Bristol is designed for students seeking a comprehensive introduction to business and marketing concepts before progressing to degree-level study. The programme equips students with a strong foundation in business principles, marketing strategy, and digital tools, preparing them for professional roles or further academic study.
Curriculum Structure
Foundation Year
Students develop core academic and professional skills in modules such as Business Essentials, Introduction to Marketing, and Academic Skills for Business. This year focuses on building confidence, study skills, and foundational knowledge in business and marketing to ensure success in subsequent degree-level study.
Year 1
The first degree year covers modules including Principles of Marketing, Business Economics, Digital Marketing Fundamentals, and Organisational Behaviour. Students gain a broad understanding of business functions and core marketing principles, while developing analytical and communication skills.
Year 2
The second year delves deeper into marketing and management with modules such as Consumer Behaviour, Brand Management, Marketing Analytics, and Strategic Management. Students apply theory through practical projects, case studies, and live business scenarios to enhance employability.
Year 3
The final year focuses on advanced strategic and professional skills with modules like Strategic Marketing Management, Innovation and Entrepreneurship, International Marketing, and a Marketing Dissertation or Consultancy Project. Students demonstrate their ability to solve real-world marketing challenges and prepare for professional careers.
Focus Areas
Business strategy, marketing planning, digital marketing, consumer insight, brand management, and international marketing.
Learning Outcomes
Graduates will be able to design and implement effective marketing strategies, analyse consumer behaviour, utilise digital tools, manage brands, and apply strategic business and marketing knowledge in professional contexts.
Professional Alignment (Accreditation)
The programme is aligned with the Chartered Institute of Marketing (CIM), offering opportunities for professional qualifications alongside the degree.
Reputation
This program provides a strong foundation in both business and marketing, equipping students with practical skills and industry knowledge to thrive in dynamic business environments.
Experiential Learning Highlights:
Integrated Business and Marketing Education
Students engage in both business and specialist marketing modules, covering a wide range of perspectives, principles, practices, and contemporary issues.
Real-World Application
The curriculum includes opportunities to apply marketing theory to real businesses, developing crucial practical skills.
Work-Based Learning Opportunities
Students can participate in work-based learning projects, gaining hands-on experience and improving employability.
Professional Development
The program supports development of skills such as teamwork, communication, and project management, preparing students for careers in marketing, management, and related fields.
Graduates are prepared for careers such as Marketing Executive, Brand Manager, Business Analyst, or Digital Marketing Coordinator. The programme combines foundational business knowledge with marketing skills, giving students a well-rounded perspective to succeed in diverse commercial environments.
University services to support your employment
UWE Bristol’s Careers and Employability Service provides personalised career guidance, CV and interview preparation, employer networking events, and access to placement and internship opportunities. Students can also take advantage of mentoring schemes and skills workshops.
Employment stats & salary figures
University–industry partnerships
The programme includes live client projects and industry-focused modules, with partnerships across sectors such as marketing agencies, corporate businesses, and digital media companies to provide practical experience.
Long-term accreditation value
While the degree itself is not professionally accredited, it provides transferable business and marketing skills highly valued by employers, and lays a strong foundation for further study or professional certifications.
Graduation outcomes
Graduates often progress into junior or mid-level marketing and business roles, with opportunities to advance into leadership positions or specialized marketing functions.
Further Academic Progression
Graduates can pursue postgraduate study such as:
UCAS Tariff points: 48 Points (eg: A-Level EEE)Sandwich year option is available.GCSE: Grade C/4 in English and Mathematics, or equivalent.IELTS (Academic) score of 6.0 with 5.5 in each componentA-level subjects: No specific subjects required.If you exceed the entry requirements you may be eligible for BA(Hons) Business Management and Marketing.International Students: If you are an international student your recommended route of study for this degree is through our International College, which upon successful completion to the required level and with good attendance, guarantees entry to Year one of the degree.TOEFL: Overall score of 80 or above, including a minimum of 17 in Listening and Writing, 18 in Reading and 20 in Speaking.CBSE: 70% accepted in lieu of IELTSMarketing Manager – develops and executes marketing strategiesBrand Manager – manages brand positioning and identityDigital Marketing Specialist – oversees online campaigns and digital strategyMarket Research Analyst – analyzes consumer behavior and market trendsProduct Manager – coordinates product development and marketingAdvertising Executive – plans and implements advertising campaignsPublic Relations Officer – manages corporate communications and reputationSales Manager – leads sales teams and drives business growthBusiness Development Manager – identifies and pursues growth opportunitiesMarketing Consultant – provides strategic advice on marketing and business initiatives
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