Enter OTP
The BA (Hons) Marketing at UWE Bristol is a 3-year, career-focused degree that blends marketing theory with hands-on practice. This program equips students with the tools to analyse markets, understand consumer behaviour, and develop data-driven, creative strategies. It's ideal for students aiming to launch a career in branding, digital marketing, advertising, or market research.
Curriculum Structure
Year 1
The foundation year introduces the principles of marketing, consumer behaviour, digital business tools, and business decision-making. You'll also develop key skills in teamwork, presentation, and academic writing.
Year 2
You will study applied marketing, brand management, and data analytics. Optional modules like social media marketing or customer relationship management allow for tailored learning. Group projects and client briefs simulate real-world business challenges.
Final Year
You’ll explore advanced topics like global marketing strategies and innovation. A major project (dissertation or applied marketing project) helps you showcase your knowledge and problem-solving abilities in a practical context.
Focus Areas:
Digital marketing, consumer behaviour, branding, analytics, integrated marketing communications, international marketing.
Learning Outcomes:
Graduates will leave with a strong command of core marketing strategies, creative campaign development, market analysis, and the ability to apply theoretical knowledge to commercial settings.
Professional Alignment (Accreditation):
The program is accredited by the Chartered Institute of Marketing (CIM), offering students access to additional qualifications and industry events.
Reputation (Employability & Rankings):
This three-year programme offers a comprehensive marketing education with a balance of strategic, digital, and creative skills to prepare students for the evolving marketing landscape.
Here’s what experiential learning includes in this programme:
Graduates commonly pursue careers as marketing coordinators, brand executives, social media managers, or market researchers. The course focuses on practical marketing skills, consumer psychology, and campaign strategy, preparing students for both corporate and agency environments. Typical starting salaries are between £23,000 and £28,000, with strong progression potential.
University Services to Support Employment
UWE provides tailored career advice, internship and placement support, CV workshops, and employer engagement events through the UWE Careers Service. Students also benefit from access to the Business School’s networks and entrepreneurial support via the Enterprise Zone.
Employment Statistics & Salary Figures
Over 90% of graduates are employed or in further study within 15 months. Many secure roles within digital marketing, brand strategy, or market analytics, often through placement year or live project experience during the course.
University–Industry Partnerships
UWE maintains strong industry ties with organizations like Dyson, Sky, Unilever, and HSBC, offering opportunities for live briefs, mentoring, and recruitment. These connections enhance real-world learning and post-graduate employment outcomes.
Long-term Accreditation Value
The program is accredited by the Chartered Institute of Marketing (CIM), enabling students to graduate with both a degree and industry-recognized marketing credentials. UWE’s Business School is also AACSB affiliated, reinforcing its global credibility.
Graduation Outcomes
Graduates are equipped for fast-paced marketing roles across industries, and many pursue digital-focused positions or move into marketing consultancy. The hands-on curriculum ensures career-readiness and adaptability.
Further Academic Progression:
Graduates often pursue further study in areas such as MSc Digital Marketing, MSc Marketing Communications, or a professional CIM qualification, to deepen specialization or shift toward strategic marketing roles.
GCSE: Grade C/4 in English and Mathematics, or equivalent.UCAS Tariff points: 112International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each componentA-level subjects: No specific subjects required.Higher Secondary School Certificate/Indian School Certificate (standard XII) from CBSE with 65% including grade C in at least five subjects. Students with lower grades may be considered for entry onto a foundation degree.IELTS: Overall score of 6.0 with 5.5 in each componentTOEFL: Overall score of 80 or above, including a minimum of 17 in Listening and Writing, 18 in Reading and 20 in Speaking.Marketing Executive – develops and delivers marketing campaignsBrand Assistant – supports brand planning and positioningDigital Marketing Executive – manages digital platforms and outreachMarket Research Analyst – collects and interprets consumer dataAdvertising Account Executive – coordinates with clients and creativesMarketing Assistant – provides admin and project support in campaignsProduct Marketing Executive – helps launch and promote productsSales and Marketing Coordinator – supports combined commercial effortsPublic Relations Assistant – manages media and public messagingMarketing Analyst – tracks and evaluates campaign performance
Ask ChatGPT
Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.
University of the West of England
