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4 Years On Campus Bachelors Program
University of the West of EnglandThe BA (Hons) Marketing (with Foundation Year) at UWE Bristol provides students with a thorough grounding in marketing theory and practice, starting with a foundation year to build essential academic and professional skills. The programme equips students with expertise in consumer insight, digital marketing, branding, and strategic planning, preparing them for a wide range of marketing careers or further study.
Curriculum Structure
Foundation Year
Students develop core skills in modules such as Introduction to Marketing, Business Essentials, and Academic Skills for Business. This year ensures students gain the confidence, study skills, and foundational knowledge necessary for successful progression to degree-level study.
Year 1
The first degree year introduces key concepts through modules like Principles of Marketing, Business Economics, Digital Marketing Fundamentals, and Organisational Behaviour. Students gain an understanding of business functions alongside the core principles of marketing and communication.
Year 2
The second year focuses on applied marketing with modules such as Consumer Behaviour, Brand Management, Marketing Analytics, and Strategic Marketing Planning. Students engage in practical projects, live briefs, and case studies to apply their learning to real-world business scenarios.
Year 3
In the final year, students advance their strategic knowledge with modules including Strategic Marketing Management, International Marketing, Innovation and Entrepreneurship, and a Dissertation or Marketing Consultancy Project. This year emphasizes professional application, critical thinking, and preparing graduates for marketing careers.
Focus Areas
Digital marketing, brand management, consumer insight, strategic marketing planning, international marketing, and marketing analytics.
Learning Outcomes
Graduates will be able to analyse markets and consumer behaviour, design and implement marketing strategies, manage brands effectively, utilise digital marketing tools, and solve marketing challenges in professional contexts.
Professional Alignment (Accreditation)
The programme is aligned with the Chartered Institute of Marketing (CIM), providing students with the opportunity to achieve professional qualifications alongside the degree.
Reputation
This program offers a comprehensive foundation in marketing, preparing students for dynamic roles in various sectors.
Experiential Learning Highlights:
Real-World Application
Students engage in live briefs and marketing consultancy modules, building a portfolio of real-world digital marketing projects.
Industry Tools & Certifications
Experience with platforms like Adobe Creative Suite, Google Analytics, HubSpot, and social media dashboards, and earn industry certifications in areas such as SEO, Google Ads, and social media—all embedded into your degree.
Optional Industrial Placement Year
Between the second and final year, students have the option to study abroad or undertake a work placement for up to a year, gaining valuable industry experience.
Guest Speakers & Industry Exposure
Regular hearing from industry professionals from companies like O2, TK Maxx, and Gartner ensures learning stays aligned with current industry trends.
Graduates are prepared for careers such as Marketing Executive, Digital Marketing Specialist, Brand Manager, or Market Research Analyst. The course provides a strong foundation in marketing theory and practice, ensuring students are ready to thrive in a range of commercial and digital marketing environments.
University services to support your employment
UWE Bristol’s Careers and Employability Service offers one-to-one career coaching, CV and interview guidance, employer networking events, placement opportunities, and skills workshops to enhance employability.
Employment stats & salary figures
University–industry partnerships
The programme includes live client projects, placement opportunities, and collaborations with marketing agencies and corporate partners to provide hands-on experience.
Long-term accreditation value
While not professionally accredited, the degree equips students with transferable marketing skills valued across industries, and lays the groundwork for professional certifications like those offered by the Chartered Institute of Marketing (CIM).
Graduation outcomes
Graduates often secure roles in marketing, brand management, digital marketing, and market research, with opportunities to move into senior or specialized positions over time.
Further Academic Progression
Graduates can continue their studies with:
UCAS Tariff points: 48 Points (eg: A-Level EEE)Sandwich year option is available.GCSE: Grade C/4 in English and Mathematics, or equivalent.IELTS (Academic) score of 6.0 with 5.5 in each componentA-level subjects: No specific subjects required.If you exceed the entry requirements you may be eligible for BA(Hons) Marketing.International Students: If you are an international student your recommended route of study for this degree is through our International College, which upon successful completion to the required level and with good attendance, guarantees entry to Year one of the degree.TOEFL: Overall score of 80 or above, including a minimum of 17 in Listening and Writing, 18 in Reading and 20 in Speaking.CBSE: 70% accepted in lieu of IELTSMarketing Manager – develops and implements marketing strategiesBrand Manager – manages brand positioning and identityDigital Marketing Specialist – handles online marketing campaigns and analyticsMarket Research Analyst – studies consumer behavior and market trendsProduct Manager – oversees product development and marketingAdvertising Executive – plans and executes advertising campaignsPublic Relations Officer – manages company image and media relationsSales Manager – leads sales teams and strategiesContent Marketing Manager – develops content for marketing campaignsMarketing Consultant – advises businesses on marketing strategy and performance
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