Data Science with Business Management BSc (Hons)

At Robert Gordon University (RGU), the BSc (Hons) Data Science with Business Management program is designed to equip students with both technical and managerial skills, preparing them for the evolving data-driven business landscape. Through a combination of hands-on projects, industry collaborations, and access to state-of-the-art facilities, students gain practical experience that bridges the gap between data science and business management.

Experiential learning in this program is integrated into the curriculum, allowing students to apply theoretical knowledge in real-world scenarios. This approach ensures that graduates are not only proficient in data analysis but also adept at translating insights into strategic business decisions.

Key experiential learning opportunities include:

• Industry Projects and Placements: Students have the opportunity to work on live projects with industry partners, providing practical experience and networking opportunities. 

• Graduate Apprenticeships: The program offers a unique pathway through Graduate Apprenticeships, allowing students to work full-time while studying, gaining hands-on experience in data science roles.

• Advanced Software Tools: Students are trained in industry-standard software such as Python, R, and SQL, essential for data analysis and business intelligence.

• Collaborative Group Projects: Emphasis is placed on teamwork, with students collaborating on data-driven business solutions, simulating real-world business environments.

• Access to Research Laboratories: Students have access to specialized laboratories equipped with the latest technology for data analysis and business simulation.

• Business Simulation Tools: The program incorporates business simulation tools that allow students to model and analyze business scenarios, enhancing decision-making skills.

• Supportive Learning Environment: RGU provides a supportive learning environment with access to academic advisors, career services, and a network of alumni to guide students throughout their studies.

By engaging in these experiential learning opportunities, students are well-prepared to enter the workforce with a robust skill set that combines data science expertise with business acumen.

Graduates of the BSc (Hons) Data Science with Business Management at Robert Gordon University are well-equipped to bridge the gap between data analytics and strategic business decision-making. This interdisciplinary approach opens doors to various career paths, including:

• Data Analyst: Transforming complex data into actionable insights to guide business strategies.

• Business Intelligence Analyst: Utilising data to inform business decisions and improve operational efficiency.

• Data Consultant: Advising organisations on data management and analytics solutions.

• Business Analyst: Assessing business needs and implementing data-driven solutions to enhance performance.

University Support & Industry Connections:

• Employability Services: RGU offers tailored support to enhance employability, including career advice, CV workshops, and interview preparation.

• Industry Partnerships: The university collaborates with leading organisations, providing students with opportunities for placements and real-world experience.

• Accreditation: The degree is accredited by relevant professional bodies, ensuring recognition and value in the job market.

• Graduate Outcomes: RGU boasts high graduate employment rates, with many securing roles in reputable companies shortly after graduation.

Further Academic Progression:

Postgraduate Opportunities:

• MSc Business Analytics: Deepen your expertise in data analytics and its application in business contexts.

• MSc Data Science with Artificial Intelligence: Explore advanced topics in AI and machine learning to complement your data science skills.

• MSc Digital Marketing and Business Analytics: Combine data analytics with digital marketing strategies to enhance business outcomes.

These postgraduate programs at RGU offer a natural progression for graduates seeking to specialise further and advance their careers in the data science and business management fields.